Brand Ambassador Johnnie Walker

Description
Job Title: Brand Ambassador Johnnie Walker
Location: Dubai

ABOUT US
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve. Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

ABOUT THE ROLE
Scope:
MENA (Middle East and North Africa) is one of the most competitive, complex, volatile and fastest growing markets globally. Diageo has newly established MENA as a standalone market within Europe next to 5 other entities: Northern Europe, Southern Europe, Eastern Europe, GB and Ireland. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team, you will be the guardian of our brands within this category and work to shape their future.

Purpose of the role:
You will own, drive and project manage the creation of brand strategy and brand plans for the Johnnie Walker portfolio in MENA, based on consumer, customer and shopper insights, building brand equity. Key tasks for the Johnnie Walker Brand Ambassador will be:

1. Ensure that Johnnie Walker is the whisky brand of choice for pouring in the on-trade, and ensure that we continue to drive relevancy amongst our customers and consumers, especially as we see the growth of the Malts category.
2. Drive premiumisation across the Johnnie Walker portfolio.
3. Establish Johnnie Walker Blue Label as a luxury icon.
4. Deliver the successful launch of two Innovations.
5. Drive education of our portfolio amongst the bartender community.

This is an exciting time to join the newly created Diageo MENA team, with plenty of opportunities to establish Diageo’s award-winning portfolio of brands as the most loved within the region, both amongst our customers and consumers.

Main responsibilities:

1. Be the image and the reflection of our brands to the eyes of our consumers and customers. Work across key areas of customer activation, advocacy, consumer activation and capabilities of brand knowledge.
2. Collaborate closely with the global BAs to co-create the best plans, ensuring the right balance of global consistency with local needs to accelerate our brands.
3. Collaborate seamlessly with cross-functional teams to deliver exponential growth.
4. Exhibit strong creative judgment and flair, delivering precision marketing that captures the essence of each brand's positioning.
5. Build and maintain strong interpersonal networks within Diageo as well as with influencers, customers, and partners, improving the brand's reach and impact.
6. Use customer insights while implementing activation plans.
7. Use sufficient metrics in order to identify key areas of focus, assess alternatives and make adjustments when needed.
8. Establish the bartender’s fraternity.
9. Deliver brand trainings.
10. Elevate Johnnie Walker’s experience in the eyes of the consumers.
11. Educate consumers about our Johnnie Walker.
12. Create unforgettable moments and experiences with Johnnie Walker.
13. Master the spirits industry, with a specific focus on the luxury segment.
14. Master the experiential and third space marketing to build trends and improve brand experiences for consumers.

ABOUT YOU

1. 5+ years of marketing and brand building experience.
2. A natural communicator with excellent interpersonal skills, able to build strong relationships with internal and external collaborators.
3. Solid expertise in experiential and third space marketing, with the ability to create trends and innovative brand experiences.
4. Understanding and experience with the on-trade with a focus on luxury brand positioning.
5. Passionate about inspiring change and making a lasting positive impact on the spirits industry.

Benefits:

1. Unique Family Leave opportunity.
2. Opportunity to work across markets and cultures.
3. You will deal with a world-class brand portfolio.
4. Additional benefits such as housing allowance, school fee reimbursement, car/transport allowance.
5. Product Allowance to purchase company products.
6. Flexibility – This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement:
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type: Regular
Primary Location: Dubai
Additional Locations:
Job Posting Start Date: 2024-07-16