Digital Marketing Executive
Job description
Responsibilities
- Conduct market research to determine market requirements for existing and future products.
- Organize and run all social media channels and events.
- Produce and distribute email newsletters on behalf of the full social media and event portfolio.
- Identify social media advertising and promotional trends and opportunities, monitoring their success and ROI.
- Track, monitor and create timely reports that include analysis and tracking across the social media and digital portfolio.
- Monitor competitor social media, websites and email newsletters and keep best practices updated and on file.
- Manage and coordinate all branding, advertising and promotional staff and activities with key focus on branding.
- Develop and implement an annual events plan.
- Organize corporate events and exhibitions.
- Develop promotional materials and advertising programs.
- Liaise with media and advertising partners and vendors.
- Oversee the creation of all promotional materials of the company.
- Perform other marketing-related functions which may be assigned from time to time.
Desired Candidate Profile
- Bachelor’s Degree in Marketing or Advertising
- Knowledge of Social Media trends, reports, analytics & marketing promotions
- 2-4 years in a similar role
- Experience in handling concurrent multiple projects
- Knowledgeable in Computer applications and operations