Performance Marketing Manager

Overview Of The Role

The Performance Marketing Manager is responsible for driving online visibility and patient acquisition through effective SEO strategies, paid campaigns, and website optimization. This role requires a strong analytical mindset and the ability to manage and optimize digital marketing initiatives.

What You Will Do

1. Develop and implement effective SEO strategies to improve organic search rankings.
2. Plan, execute, and optimize paid digital campaigns across various channels (e.g., Google Ads, Facebook Ads).
3. Conduct keyword research to optimize website content and drive relevant traffic.
4. Monitor and analyze ad performance, providing regular reports and actionable insights.
5. Collaborate with cross-functional teams to ensure alignment of performance marketing efforts with overall strategy.

Required Skills To Be Successful

1. SEO and SEM expertise
2. Audience segmentation
3. Paid campaign management
4. Keyword, website, and campaign optimization
5. Data analysis and reporting
6. Strong analytical and problem-solving skills
7. Detail-oriented with a focus on ROI
8. Growth-oriented mindset
9. Excellent communication and collaboration abilities
10. Proactive and results-driven mindset

What Qualifies You For The Role

1. Bachelor’s degree in Marketing, Digital Media, or related field.
2. 5-7 years of experience in performance marketing, including SEO and paid campaigns.
3. Experience in the healthcare or medical industry is a must.
4. Strong analytical skills with experience using tools like Google Analytics or Adobe Analytics.
5. Proven ability to achieve ROI targets whilst managing budgets efficiently.