Sr Brand Manager

Job Location: Dubai

Department: Retail

Grade:

Reports To: General Manager

Job Description

Position Summary/Job Purpose:

Retail Business Head to oversee multiple brands across the region. Strategic leader with a proven track record in retail management, brand development, and driving business growth. Reporting directly to the Executive Management team, the Retail Business Head will be responsible for driving sales, managing operations, and enhancing brand presence across all markets.

Essential Functions/Responsibilities:

Financial Management:

1. Develop and manage the full P&L of the portfolio, annual budgets, forecasts, and financial plans for each brand, ensuring alignment with business objectives and financial targets.
2. Monitor financial performance, analyze variances, and implement corrective actions to achieve profitability goals.
3. Control expenses, manage costs, and optimize resource allocation to maximize ROI and shareholder value.

Sales and Revenue Growth:

1. Develop and implement sales strategies to drive revenue growth and meet or exceed sales targets for each brand.
2. Analyze market trends, customer preferences, and competitor activities to identify new opportunities for growth.
3. Monitor sales performance, analyze KPIs, and develop action plans to optimize sales and profitability.

Brand Strategy and Development:

1. Develop and execute comprehensive brand strategies aligned with company objectives and market trends.
2. Drive brand positioning, differentiation, and expansion strategies to maximize market share and profitability.
3. Collaborate with marketing and merchandising teams to ensure brand consistency.

Operational Management:

1. Oversee all aspects of retail operations including store management, inventory control, and supply chain logistics.
2. Ensure operational efficiency, compliance with company policies, and adherence to quality standards across all retail outlets.
3. Implement best practices and continuous improvement initiatives to enhance operational effectiveness and customer satisfaction.

Team Leadership and Development:

1. Provide strong leadership and guidance to the retail management team, fostering a culture of excellence, collaboration, and accountability.
2. Recruit, train, and develop high-performing teams, setting clear performance expectations and providing ongoing coaching and feedback.
3. Promote a positive work environment that encourages employee engagement, motivation, and professional growth.
4. Cascade company culture and core values across all levels and lead by example.

Employment Standards

Experience:

12+ years experience related to retail business and hands-on experience of various functions.

Required Knowledge, Skills, Abilities and Attributes:

• Result Orientation.
• Sense of Ownership.
• Strong Leadership Qualities.
• Time Management Skills.
• Problem-Solving Skills.
• Analytical Thinking.
• Networking and Collaboration.