Social Media Marketing Specialist

Job Responsibilities

1. Establish e-commerce platform along with payment gateway & delivery process.
2. Handle e-commerce portal content and plan and add new categories/products.
3. Manage product listings, descriptions, and pricing across e-commerce platforms.
4. Prepare monthly, quarterly and annual forecast channel reports by collecting, summarizing and interpreting data.
5. Monitor and maintain accurate inventory levels across multiple platforms and sales channels.
6. Develop and implement an effective SEO strategy to improve website rankings, increase organic traffic, and enhance conversion rates.
7. Conduct keyword research and analysis to identify relevant, high-ranking keywords that align with our target market and industry trends.
8. Manage and optimize paid advertising campaigns, such as Google Ads, social media ads, and sponsored listings, to drive targeted traffic and maximize return on investment (ROI).
9. Conduct regular competitor analysis to identify opportunities for growth, benchmark performance, and differentiate our online store from competitors.
10. Provide regular reports and analysis on website performance, SEO rankings, advertising campaigns, and other relevant metrics to key stakeholders.
11. Collaborate with web developers to enhance/resolve technical website issues.

Social Media Responsibilities

1. Handle the official company pages on social media platforms like Facebook, Instagram, LinkedIn, Twitter & Google Business to generate leads and entice the target audience.
2. Write creative and distinctive content to publish on all platforms.
3. Work with content creators, graphic designers, and other professionals to plan a successful social media strategy.
4. Evaluate the outcome of online campaigns through real-time metrics and relevant tools.
5. Take the initiative to understand modern trends and social media platforms to aim for a high level of user engagement.
6. Manage and execute promotional campaigns.
7. Initiate WhatsApp campaigns, keep track of all communications, and maintain the client database.