Associate Marketing Manager

Responsibilities:

1. Strategy Development:
   • Collaborate with the key stakeholders to develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives.
   • Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme.
   • Develop unique and attractive loyalty propositions that create a stir in the world of loyalty.
2. Campaign Management:
   • Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels.
   • Develop strong external (OOH) marketing launch initiatives together with partner brands.
   • Steer and project manage major marketing campaign roll-outs in multiple regions.
   • Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme.
3. Customer Engagement:
   • Develop strategies to enhance customer engagement and participation in the loyalty programme, including targeted promotions, rewards, and personalized communications.
   • Monitor customer feedback and sentiment to identify areas for improvement and optimization.
4. Data Analysis and Reporting:
   • Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty.
   • Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement.
5. Collaboration and Communication:
   • Work closely with cross-functional teams, including Product, Sales, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations.
   • Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions.
6. Budget Management:
   • Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management.
• 2+ years in leading a creative team.
• Experience in leading ATL and BTL marketing campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.
• Ability to multitask and prioritize tasks in a fast-paced environment.