Coordinator - Marketing amp Corporate Communications - Air Arabia

Job Purpose

To support the department's strategic objectives through assisting in executing campaigns, projects, and events across the entire network, ensuring conformity in branding and corporate image in terms of Marketing & Communications; assists the Marketing Manager in all administrative activities and other forms of communication.

Key Result Responsibilities

• Supports the marketing plans and campaigns across Air Arabia's entire network; channels marketing requirements and campaign briefs received from Hubs/Outstations to the corresponding team for execution; confirms budget with Line Manager prior to execution.
• Handles daily marketing requirements and campaigns for the markets assigned by liaising and networking with creative and Studio team, sales outstations, hubs, e-commerce suppliers, and partner organizations.
• Checks, audits, and verifies design and artwork versus briefs, plans, and budgets ensuring all are in line with the Company's branding and corporate image standards.
• Coordinates all activities related to digital campaigns and Social Media including Facebook, Twitter, Instagram, etc.
• Coordinates and communicates the company's promotions, inaugurals, sponsorships, events, raffle draws, prizes, barter tickets, airport tours, etc.
• Coordinates photo shoots for events and maintains a photo gallery of all events regularly on the shared folder for team access.
• Acts as the main contact for local and international publishers; manages the production of approved annual calendar/plan content, proofreading, layout, and distribution for the Onboard magazine AlNawras and other printed material such as flyers, manuals, menus, etc.
• Establishes/maintains relations with suppliers and vendors to achieve the best services in terms of quality and pricing.
• Supports the Marketing & Corporate Communications team in keeping abreast with the latest marketing and advertising trends, relying on different sources including the sales team, thus enhancing brand awareness communication as well as creativity in solutions.
• Assists with function-related projects, researches, market intelligence data, and performance reports as required.
• Initiates correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing-related requirements and projects.
• Manages the setup, content, and day-to-day work of the marketing Social Media interfaces; directly responds, guides, and directs customers' inquiries/complaints and suggestions in the right channel to ensure proper action is taken and customers are satisfied.
• Manages the editing, design, and communication of the internal staff online newsletter (SNL). Gathers stories, news information, and updates from the system and from staff directly; edits, proofreads content, designs the layout, and then communicates internally to the entire network.
• Performs any additional duties as directed by the line manager.

Qualifications (Academic training languages)

• Bachelor's degree in Marketing/Communication or equivalent from a recognized university.
• Capable of using technology systems and tools; proficient in Microsoft Office, Internet, and Web Search; knowledge in Adobe Photoshop & 3D animation is a plus.
• Fluent in English & Arabic Languages (French is a plus).

Work Experience

• 12 years of related working experience in a similar role in the marketing field in any service industry (client/agency); experience with low-cost airline is a plus.
• Very good exposure to social media networks such as Facebook, Twitter, Instagram, etc.
• Experienced in drafting, proofreading, and translating editorials in both English and Arabic languages.
• Ability to use a balance of technical expertise and interpersonal relations to execute new initiatives that support the company's objectives.
• Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.
• Knowledge in protocol/regulations related to marketing and communication.
• Project management skills combined with analytical skills.
• Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.