Senior Social Media Marketing (SMM) Lead

We (company name will be shared during private conversations, with a big announcement coming soon) are an innovative influencer marketing platform transforming how brands engage with micro and nano influencers. Our AI-powered solution helps brands connect with the right creators, enabling them to streamline campaigns, manage content, and track performance with ease. Currently expanding across the MENA region and the US, we are now looking for a Senior Social Media Marketing Lead to take our social media presence to the next level.

Responsibilities:

• Strategic planning & execution: develop and execute a comprehensive social media strategy tailored to attract both B2B and B2C (where C = Creator, not Customer) audiences.

• Platform mastery: focus on Instagram while leveraging TikTok, Snap, X, and LinkedIn for growth and engagement. Understand platform-specific algorithms, design best practices, and trends.

• Content creation & design: craft visually compelling content with a deep understanding of design psychology. Hook viewers with strong visuals and script the perfect first three seconds to ensure engagement.

• Creative collaboration: identify and work with freelancers, contractors, and UGC creators. Leverage our platform to find and manage creators who can produce engaging content.

• Performance analysis: monitor KPIs to track growth, engagement, and conversions, iterating on strategies to boost results and drive sustainable audience growth.

• Budget management: oversee budgets for content creation, boosting, and partnerships, ensuring efficient use of resources for maximum impact.

Requirements:

• Minimum 5 years of experience in social media strategy and execution, with a proven track record of growing B2B and B2C brands in competitive digital spaces.

• Expertise in content creation, especially for visually driven platforms like Instagram. Knowledge of design psychology, scripting, and effective hooks for high engagement.

• Strong grasp of social media algorithms, especially Instagram.

• Skilled in working with agencies, freelancers, and contractors to produce high-quality content without a direct team. Experience managing and allocating a content budget.

• Exceptional English skills required; familiarity with Arabic is a plus.

• Willing to experiment with a high volume of daily content to drive audience growth, with a data-driven approach to refine and optimize.

Not necessary but will be a great plus:

• Previous experience or a clear understanding of audience behavior in GCC and MENA markets.

• Previous experience with high-growth startups or scaling social media presence for tech companies.

• Proficiency with Arabic.

About our team & Working hours:

• Culture: we prioritize innovation, bias for action, and ownership while encouraging people to be smart, kind, and creative.

• Hours: this role follows typical working hours in the MENA region, generally from 9 am to 6 pm GST (Gulf Standard Time).

What we offer:

• Full-time job. Please note that we will not consider candidates planning to combine this job with another one.

• Remote work. You may be located in any country, just need a good Internet connection, a powerful computer to work from, and the opportunity to adjust your working schedule for the team.

• Create without limits. Have a vision? We’ll give you the resources to bring it to life with a budget for agency and freelance support, and even content boosting.

• Freedom to experiment. We’re all about growth, and we know it takes time. Start with high-volume daily content, try bold ideas, and we’ll support you in seeing what sticks.

• Shape the future. Be part of an inspiring mission, where your work will be essential in creating an innovative space for creators and businesses to connect and thrive.

• Relocation potential. Future relocation options to UAE, Portugal, or other possible company hubs for key team members.

• Stability. This is not project work; we consider only the candidates looking for a long-term commitment of 1.5+ years.

• Salary will be discussed during the interview. Paid in USD.

Application deadline: ASAP

Selection process:

1. Fill in the application form - attach your CV & a portfolio link;
2. Have a Zoom interview with Hire5 Recruiter;
3. Complete a test assignment;
4. Have an interview with the co-founders of the company;
5. Get hired!