Communications Officer

Job Description
Brand Development, Promotion and Protection
Marketing Activities
Communication Activities

Responsibilities

• Creates engaging written content for all of SEHA’s marketing and branding activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity.
• Stay up-to-date with the latest industry trends.
• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision.

Marketing Activities

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand.
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials.
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director.
• Liaise with Designers to enrich text with visual aids, like images and charts.
• Cooperate with the marketing team to create web content and monitor its effectiveness over time.
• Use SEO practices to optimize articles and increase visibility.

Communications Activities

• Plan and implement editorial calendar.
• Prepare and publish articles that describe our company and products.
• Write clean, concise, well-polished content.
• Research industry-related topics and identify gaps in our content.
• Shape language and tone used in sales emails, banners and brochures.
• Ensure all content is up-to-date.
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
• Determine sources for content creation (both internal and external).

Qualifications

Required: Bachelor’s degree in Marketing and Communications, Journalism, Business Administration or other related field required.
Desired: Master’s degree in Digital Marketing or Masters of Business Administration preferred.

Desired Candidate Profile

A Marketing and Communications Officer typically requires a mix of technical, creative, and interpersonal skills to effectively promote an organization and manage its communication channels. Below are some key skills:

Marketing Skills

• Digital Marketing: Knowledge of SEO, SEM, social media advertising, and email marketing.
• Content Creation: Ability to create compelling content for websites, blogs, and social media.
• Campaign Management: Planning, executing, and analyzing marketing campaigns.
• Market Research: Gathering and analyzing market trends, audience preferences, and competitive insights.
• Brand Management: Ensuring consistency in messaging and visuals across all platforms.
• Analytics: Proficiency in tools like Google Analytics, HubSpot, or similar to track performance metrics.

Communication Skills

• Writing and Editing: Excellent skills in creating press releases, newsletters, speeches, and reports.
• Public Relations: Building relationships with media outlets and handling press inquiries.
• Crisis Communication: Managing messaging during sensitive situations.
• Storytelling: Conveying brand narratives effectively to engage audiences.
• Presentation Skills: Delivering clear and persuasive presentations to stakeholders.

Technical Skills

• Design Tools: Familiarity with tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• CRM Platforms: Knowledge of tools like Salesforce, Mailchimp, or similar.
• Social Media Management: Using platforms like Hootsuite or Buffer for scheduling and monitoring.
• Video Production: Basic skills in video creation and editing (e.g., Final Cut Pro, Adobe Premiere).
• Web Management: Knowledge of CMS platforms like WordPress.

Soft Skills

• Collaboration: Working effectively with cross-functional teams.
• Creativity: Developing innovative campaigns and strategies.
• Time Management: Managing multiple projects and deadlines.
• Adaptability: Responding to changing market or organizational needs.
• Interpersonal Skills: Building and maintaining strong relationships internally and externally.

Additional Desirable Skills

• Event Planning: Organizing promotional events or trade shows.
• Multilingual Abilities: Communicating with diverse audiences.
• Negotiation: Securing favorable terms with vendors or partners.