An Ecommerce Manager is responsible for overseeing and managing the online sales operations of an e-commerce business. They develop and execute strategies to drive online traffic and increase sales. Ecommerce Managers collaborate with cross-functional teams, analyze performance metrics, and optimize the online store experience to achieve business objectives.
Responsibilities
Develop and implement online sales strategies and tactics.
Manage the day-to-day operations of the e-commerce website.
Collaborate with marketing teams to drive online traffic and brand awareness.
Optimize website content, layout, and user experience to increase conversions.
Monitor and analyze key performance indicators (KPIs) to track sales and customer behavior.
Identify areas for improvement and implement solutions to enhance the online store's performance.
Conduct market research to stay updated with industry trends and competitor activities.
Coordinate with logistics and customer service teams to ensure timely order fulfillment and customer satisfaction.
Manage relationships with external partners, such as payment gateways or fulfillment providers.
Stay updated with emerging e-commerce technologies and best practices.
Minimum Requirements
Bachelor's degree in business, marketing, or a related field.
Proven experience in e-commerce management or a similar role.
Strong knowledge of e-commerce platforms and software (e.g., Shopify, Magento).
Familiarity with digital marketing strategies and customer acquisition techniques.
Analytical mindset and ability to interpret and act on performance data.