Responsible for the product listing content creation - English and Arabic on the website/app to drive traffic, engagement, and conversion.
Develop and align content for the cosmetics category target audience.
Setting up new products on the site including writing/improvising product key features, short descriptions, and descriptions based on the information provided by the marketing/brand team.
Conduct keyword research on content and consumer trends, develop content strategies and create content for beauty products across brands and categories at Nazih.
Implement and maintain standard guides to write original web content that is consistent with the brand and category.
Work closely with design and marketing teams to ensure that the content is engaging and consistent across all platforms with focused keywords to pull organic intent/traffic.
Manage workflow and monthly reporting using itemized lists for setting up a variety of products across different brands and categories.
Manage other responsibilities including workflow and system optimization product template to support business initiatives as needed.
Review the category/product content available on the internet space, along with the brand website with cross-validation with the brand source team.
Keep track of all the NPIs shared information to highlight in the centralized content database list.
Follow the brand guideline; monitor, review and incorporate current beauty cosmetics industry trending words in the product content.
Incorporate and build all the brand A+ Content library in synergy with the brand marketing team.
Desired Candidate Profile
Minimum of 2+ years of English/Arabic content writing experience in Ecommerce industry.
Arabic language and experience in beauty cosmetics is a plus.
Good understanding of digital content marketing channel dynamics in search engines.
Strong analytical skills with knowledge of site metrics.
Experience with Google Analytics, Core-metrics or another web analytics tool.