Copywriter & Social Media Strategist

We are seeking a versatile Social Media Executive cum Copywriter to join our team, driving content creation and social media initiatives. You'll craft compelling copy tailored to our brand voice and optimise it for maximum engagement using SEO best practices. Collaborating closely with the Social Media Strategist alongside the Community & Partnership Team, you'll generate user-centric content, foster community engagement, and drive innovative campaigns across various digital platforms. With a keen eye for detail and a passion for social media trends, you'll play a key role in enhancing our online presence and driving meaningful interactions.

1. Creative Content Development:

1. Craft compelling copy and content tailored for various social media platforms, ensuring alignment with Taylor’s brand voice and objectives.
2. Utilise SEO best practices to optimise content for maximum reach and engagement across social media platforms.
3. Integrate corporate messaging and product positioning seamlessly into all social media copy and content.
4. Write clear, concise, and attention-grabbing copy that resonates with the target audience.
5. Review and edit content to maintain consistency and clarity across all channels.
6. Stay updated on digital copywriting trends and industry insights to continuously elevate creative output.

2. Community Engagement and Collaboration:

1. Generate user-centric content that fosters meaningful interactions and encourages user-generated content as part of the social media strategy.
2. Collaborate closely with internal teams and stakeholders to brainstorm innovative concepts and execute campaigns effectively.
3. Conduct research and interviews to gather insights and stories that resonate with the audience.
4. Build strong relationships with internal departments, understanding their goals and aligning content strategies to drive results.
5. Provide constructive feedback and contribute ideas to enhance collaboration and content quality.

3. Social Media Strategy and Management:

1. Develop and implement content strategies across various online and social media channels.
2. Monitor and analyse SEO, user engagement, and social media metrics to optimise content performance.
3. Stay current with social media trends, industry best practices, and platform updates.
4. Manage and maintain accurate information on all social media channels, ensuring compliance with brand guidelines and regulations.

Job Type: Full-time

Experience:

• Minimum: 2 years (Preferred)