Assistant Manager - Marketing - Jumeirah Zabeel Saray

Assistant Manager - Marketing - Jumeirah Zabeel Saray

About Jumeirah & the Hotel
Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different brand promise. Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated signature dining destinations and surprising architecture and design at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia and employs over 9,000 colleagues, representing over 120 nationalities. Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity. Jumeirah Zabeel Saray is a luxurious beachside resort located on the West Crescent of the iconic Palm Jumeirah in Dubai. The interior of the resort is inspired by the ancient palaces of the Ottoman Era and features hand-painted finishings, artworks and stunning murals influenced by the Golden Age of the Ottoman Empire.

About the Job
An exciting opportunity has arisen for an experienced Assistant Manager to join the Marketing and Communications team at Jumeirah Zabeel Saray. Your key responsibilities will include:

• Support Jumeirah Zabeel Saray to define and implement the digital marketing strategy - in line with the overarching group marketing strategy - through the optimal utilization of digital channels and the focus on conversion in order to generate quality traffic and support the achievement of commercial targets.
• Assisting the CRM and Rooms Marketing teams regarding email-marketing and organic social media channels, focusing on improving campaign performance on paid channels as well as increasing organic traffic from search engines (SEO).
• Manage relationships with and performance of digital media agencies to ensure JZS benefits from advanced technical frameworks and best media-buying conditions.
• Liaise with the Group Digital Analytics Manager to improve measurement and reporting tools, optimize spend across paid channels and promote a data-driven culture.
• Support the development and deployment of UAE and group-wide digital marketing campaigns, including the development of digital content in various languages.
• Provide guidance to the marketing teams for CMS and the adjustment of digital marketing campaigns to their local context.
• Monitor, assess and report the performance of all online marketing campaigns by analyzing key performance indicators.
• Coordinate to ensure consistency and connectivity between the Group's online and offline marketing campaigns.
• Protect, develop and grow the hotel brand on all digital channels.
• Remain updated on new digital media and digital marketing best practices.
• Conduct competitor analysis to provide insights and recommendations to improve the hotel's online presence.
• Provide digital marketing-related training and onboarding for new marketing colleagues.
• Contribute to identifying opportunities for participating in change initiatives and process improvements.

About You
The ideal candidate for this position will have the following qualifications, experience, and skills:

• Bachelor's degree in Marketing, Business or equivalent from an accredited University.
• At least 3 years of digital marketing experience, preferably with a recognized organization.
• In-depth experience of working in internet sales, e-commerce and online marketing.
• Solid understanding of digital marketing best practices.
• Strong affiliation with interactive marketing and media strategy.
• Good understanding of core hotel operations.
• Strong communication and writing skills.
• Strong problem-solving and analytical thinking skills.
• Proficiency in Microsoft Suite and Google Analytics.

About the Benefits
We offer an attractive tax-free salary, generous F&B benefits, reduced hotel rates, excellent leave and health care package, flights home, life insurance, functional incentives and other employee benefits.