Media Buyer

Nationwide Middle East Properties - L L C

Abu Dhabi

AED 50,000 - 200,000

Job description

Job Title: Media Buyer

Vacancy: 1 Vacancy

Media Planning & Buying: Develop and execute comprehensive media plans tailored to real estate campaigns.
Identify and negotiate ad placements across digital (social media, Google Ads, real estate portals), print (newspapers, magazines), and OOH platforms (billboards, signage).
Market Research: Conduct market research to identify target audiences, competitor strategies, and emerging media trends in the real estate industry.
Analyze property buyer personas and behaviors to determine the most effective advertising channels.
Budget Management: Allocate and manage advertising budgets to maximize ROI while meeting campaign objectives.
Negotiate competitive rates and terms with media vendors to optimize spend.
Performance Analysis: Track and analyze campaign performance using analytics tools, providing detailed reports and insights.
Optimize campaigns in real-time to improve engagement, lead generation, and conversion rates.
Collaboration: Work closely with marketing, sales, and design teams to align campaign creatives with business objectives.
Ensure seamless execution of campaigns and adherence to timelines.

Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven experience as a Media Buyer, preferably in the real estate or property sector.
Strong understanding of digital advertising platforms, including Google Ads, Meta (Facebook/Instagram) Ads, and real estate-specific portals.
Excellent negotiation, communication, and relationship-building skills.
Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, Tableau).
Knowledge of real estate market dynamics and consumer behavior is a plus.
Ability to manage multiple campaigns and prioritize tasks in a fast-paced environment.

Full Time