Digital Marketing Specialist/ Media Buyer

We're looking for a skilled Digital Marketing Specialist / Media Buyer to join our team at Arise Edge in Dubai! If you excel in creating data-driven digital strategies, love optimizing campaigns, and have a knack for media buying, this role is for you.

Position Overview

As a Digital Marketing Specialist / Media Buyer, you will be responsible for strategizing, executing, and managing digital ad campaigns across multiple platforms to ensure maximum reach and ROI for our clients. You'll play a critical role in shaping effective marketing strategies that drive engagement and achieve our clients' objectives.

Key Responsibilities:

• Plan and execute comprehensive digital marketing strategies tailored to client objectives.
• Manage and optimize media buying across platforms like Google Ads, Facebook, Instagram, LinkedIn, and TikTok.
• Conduct audience research and segmentation to target the right demographics.
• Monitor and analyze campaign performance metrics to optimize and adjust strategies for maximum ROI.
• Collaborate with the creative team to develop effective ad creatives and ensure brand consistency.
• Stay updated on digital marketing trends, media buying best practices, and platform algorithm changes.

Qualifications:

• Experience: Minimum of 4 years in digital marketing and media buying, preferably in the UAE.
• Language Proficiency: Fluent in English and Arabic (preferred).
• Platform Expertise: Strong knowledge of Google Ads, Facebook Ads Manager, and other key digital advertising platforms.
• Analytical Skills: Proficiency in analyzing data to drive insights and optimize campaign performance.
• Communication Skills: Excellent verbal and written communication skills to coordinate with clients and team members.
• Time Management: Ability to handle multiple campaigns, meet deadlines, and work efficiently under pressure.

Key Skills:

• Media Buying and Budget Management
• Campaign Optimization & Performance Analysis