Senior Integrated Media Planner

• Develop and implement integrated media strategies across multiple platforms (TV, digital, print, radio, social media, etc.)
  
• Collaborate with clients to understand their business objectives and deliver tailored media plans
  
• Analyze market trends, audience data, and competitor activity to optimize media strategies
  
• Manage media budgets and ensure cost-effective media buying
  
• Work closely with creative teams to align media strategies with campaign messaging and goals
  
• Monitor and report on campaign performance, providing actionable insights and recommendations for optimization
  
• Stay updated on emerging media trends and technologies to ensure the agency remains at the forefront of media innovation
  

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
  
• 3 years of experience in integrated media planning with a proven track record of successful campaigns
  
• Experience in working with leading media agencies in the UAE market
  
• Strong knowledge of integrated media channels and platforms including digital, social media, TV, and print
  
• Fluency in English (both written and spoken)
  
• Excellent analytical skills with the ability to interpret data and generate insights
  
• Familiarity with media planning tools and software
  
• Strong communication and presentation skills with the ability to build relationships with clients and vendors
  
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
  
• A proactive and creative mindset with an ability to think strategically
  
• Knowledge of emerging digital media trends including programmatic and data-driven media planning
  

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field