Digital Marketing Manager

Roles and responsibilities

• Develops and directs the implementation of the overall digital marketing strategy, ensuring it aligns with the hospital's vision and business objectives.
• Provides strategic direction and leadership to the digital marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Manages the digital marketing budget, ensuring efficient allocation of resources and adherence to financial procedures.
• Builds and maintains strategic relationships with digital agencies, vendors, and partners to enhance digital marketing efforts.
• Conducts regular market and competitive analysis to identify opportunities and threats, adjusting strategies accordingly.
• Oversees all digital transformation initiatives, including the management and optimization of the hospital's websites, apps, and other digital properties.
• Ensures the development and execution of effective social media, CRM, and content strategies to engage and grow the hospital's audience.
• Leads the execution of digital marketing campaigns across various channels (e.g., website, email, PPC, SEM, SEO, mobile advertising, affiliate marketing, social media) to drive traffic, engagement, and conversions.
• Utilizes data-driven insights to optimize digital marketing performance, leveraging tools such as Google Analytics and other analytics platforms.
• Evaluates the effectiveness of digital marketing efforts through rigorous analysis of customer research, market conditions, and performance metrics.
• Develops and leads a robust Search Engine Optimization (SEO) strategy to ensure high visibility and organic growth.
• Champions digital innovation within the organization, staying abreast of the latest industry trends and technologies.

QUALIFICATIONS & SKILLS:

• Bachelor's Degree in Marketing or related field
• Master’s degree in marketing or related field preferred

Desired candidate profile

• Digital Marketing Strategy: Ability to create and execute comprehensive digital marketing plans that align with business goals.

• SEO and SEM Knowledge: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) techniques to improve online visibility and drive organic and paid traffic.

• Content Marketing: Expertise in content creation and strategy, ensuring content is engaging, relevant, and optimized for different channels.

• Social Media Management: Skills in managing and growing brand presence across social media platforms, including content creation, community engagement, and advertising.

• Analytics Proficiency: Strong analytical skills to interpret data from tools like Google Analytics, social media insights, and email marketing platforms to measure campaign performance and ROI.

• Email Marketing: Experience in designing and executing email marketing campaigns, including segmentation, automation, and A/B testing.

• PPC Advertising: Knowledge of pay-per-click (PPC) advertising platforms (such as Google Ads and Facebook Ads) to create and manage effective ad campaigns.

• Project Management: Strong organizational skills to manage multiple campaigns and projects simultaneously, ensuring deadlines and budgets are met.

• Team Collaboration: Ability to work collaboratively with cross-functional teams, including design, sales, and product development, to align marketing efforts.

• Adaptability: Willingness to stay updated on digital marketing trends and technologies, adjusting strategies as necessary to remain competitive.