Marketing Specialist UAE Nationals Only - HBMSU

Description: The Marketing Specialist assists in executing SEO strategies and Paid campaigns with the ability to translate data and research into actionable marketing plans in addition to assisting day-to-day operations.

Main roles & responsibilities:

• Conduct research and analysis to support HBMSU's marketing strategies and campaigns.
• Execute SEO strategies to improve HBMSU's website visibility and drive traffic.
• Develop and execute paid campaigns including paid search, display advertising, social media advertising, and any other paid campaigns.
• Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI.
• Optimize website content and structure to improve search engine rankings and increase organic traffic with cross-functional teams including creative content and web development to produce engaging content and optimize user experience.
• Collaborate with internal and external stakeholders to develop marketing materials such as email campaigns, social media posts, and blog articles.
• Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance and stay up-to-date with the latest marketing techniques and technologies.
• Support as required on different activities related to the job with the team.
• Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable.

Required qualifications & skills:

• 3 years of related digital marketing experience.
• Bachelor's Degree in Marketing, Digital Marketing, or related field.
• Any design certification like Illustrator, Photoshop, etc.
• Excellent understanding of digital marketing channels including SEO, PPC, social media, email marketing, and display advertising.
• Excellent analytical skills and experience with web analytics tools.
• Familiarity with SEO best practices and techniques.
• Proficient in marketing automation tools.
• Strong project management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in PC skills.
• Excellent communication skills in both Arabic and English languages.