Social Media Specialist

SUMMARY OF FUNCTIONS:
The Social Media Specialist at Ajman University is responsible for managing and maintaining the university's social media platforms, creating compelling content and analyzing performance metrics. This role focuses on executing social media tactics and strategies to enhance brand awareness, engage with the audience, and support marketing objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

1. Manage and maintain the university's social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent branding and messaging.
2. Create engaging and persuasive content for social media posts, including text, images, videos, and infographics.
3. Monitor social media trends, audience preferences, and competitor activities to identify opportunities and optimize content strategies.
4. Respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
5. Collaborate with internal stakeholders to gather content and stories for social media posts and campaigns.
6. Plan and execute social media advertising campaigns to promote university programs and initiatives.
7. Monitor and analyze social media performance metrics, such as reach, engagement, and conversions, and provide regular reports.
8. Stay updated with the latest social media trends, tools, algorithms, and best practices to continually optimize social media presence.
9. Build and maintain a network of social media influencers aligned with the university's branding and marketing objectives.

QUALIFICATIONS & EXPERIENCE:

1. Bachelor's degree in Communications, Marketing, Business, New Media or Public Relations.
2. Minimum of three years of experience in managing social media platforms and executing social media tactics.

KNOWLEDGE & SKILLS:

1. In-depth knowledge of social media platforms, including Facebook, X, Instagram, TikTok, LinkedIn, and YouTube.
2. Proficient in creating engaging content for social media, including text, images, videos, and infographics.
3. Familiarity with social media management tools, analytics platforms, and influencer management platforms.
4. Understanding of social media algorithms, trends, and best practices.
5. Strong written and verbal communication skills.
6. Analytical mindset and ability to interpret social media metrics.
7. Creative thinking and ability to generate engaging content ideas.
8. Excellent organizational and time management skills.