Digital Marketing Specialist

We are looking for a passionate and results-driven Digital Marketing Specialist with a strong background in the healthcare industry. The ideal candidate will have experience in digital marketing strategies tailored to medical services, products, and practices, and will be responsible for creating and executing campaigns that drive awareness, engagement, and patient acquisition.

Key Responsibilities:

1. Develop, implement, and manage digital marketing campaigns (SEO, SEM, email marketing, content marketing, social media, etc.).
2. Create engaging content for various digital channels, including websites, blogs, social media platforms, and email newsletters.
3. Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and other tracking platforms.
4. Conduct market research and competitor analysis to identify trends and opportunities in the medical field.
5. Optimize website content and improve organic search rankings (SEO) for medical-related terms.
6. Collaborate with the medical team to ensure compliance with healthcare regulations and marketing standards.
7. Coordinate with the design and development teams to create patient-friendly and responsive websites.
8. Build and nurture relationships with healthcare influencers and industry partners to enhance brand visibility.
9. Manage paid ad campaigns (Google Ads, social media ads) targeting specific medical services or demographics.

Job Type: Full-time

Application Question(s):

1. Expectation Salary

Experience:

1. Digital Marketing: 2 years (Preferred)
2. Content Writing: 1 year (Preferred)