Graphic Designer

Roles and Responsibilities

Job Description

Job Purpose
The development of creative concepts, graphics, and layouts that showcase the GEMS brand and are attractive to a range of audiences.

Key Accountabilities

• The development of creative concepts, graphics, and layouts that showcase the GEMS brand and are attractive to a range of audiences.
• Roll out the new GEMS corporate identity globally.
• Thinking creatively to produce new ideas and concepts for traditional media and online.
• Using practicality and innovative thinking to redefine a design brief within the constraints of cost and time.
• Work with internal business teams (including education, enrolment, business development, and marketing) to determine their requirements, interpreting their business needs and developing a concept to suit their purpose.
• Work with the marketing and communications team, web developers, and other marketing specialists to design around content and messaging.
• Adapt and grow skillset with a changing industry to sustain the organisation’s position at the forefront of the industry.

Skills

Expected Experience & Job-Specific Knowledge

• BA in Graphic Design/Related or equivalent qualification from a recognised institute.
• Excellent software skills including InDesign, Illustrator, Photoshop, PowerPoint, and any other Adobe applications.
• Dreamweaver and Flash experience is a huge advantage.
• Experience developing and designing viable creative concepts to brief, in tight deadlines and on budget.
• Knowledge of artwork/repro/print/production/finishing processes.
• An understanding and appreciation of all elements of the marketing mix.

Desired Candidate Profile

Graphic designers play a crucial role in visual communication, using their creativity and technical skills to convey ideas and messages through design. Here are some essential skills and qualities for effective graphic designers:

1. Creativity: A strong ability to generate original ideas and concepts, pushing the boundaries of design to create visually appealing work.
2. Technical Proficiency: Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with other graphic design tools.
3. Attention to Detail: A keen eye for detail to ensure accuracy and quality in designs, from typography to color selection.
4. Understanding of Design Principles: Knowledge of fundamental design concepts such as balance, contrast, alignment, and hierarchy to create cohesive and effective visuals.
5. Communication Skills: Ability to articulate design ideas clearly and collaborate with clients, team members, and stakeholders.
6. Time Management: Strong organizational skills to manage multiple projects and meet deadlines effectively.
7. Problem-Solving Ability: Capacity to address design challenges creatively and find effective solutions to meet project requirements.
8. Adaptability: Flexibility to work in various styles and formats, adjusting to different client needs and industry trends.
9. Portfolio Development: Creating and maintaining a diverse portfolio that showcases a range of design skills and projects.
10. Passion for Design: A genuine interest in design trends, techniques, and innovations, continually seeking inspiration and improvement.

These skills enable graphic designers to create impactful visuals that effectively communicate messages and resonate with audiences.