Marketing Executive - Influencers and Partnerships

Job Summary & Purpose:
We are looking for a talented and highly organized marketing executive to grow our marketing channels and mainly influencer partnerships. The successful candidate will join our fast-paced marketing team and play a crucial role in implementing our marketing strategy across both digital and traditional marketing channels.

Key Performance Areas (KPAs) & Principal Accountabilities:

1. Plan & deploy an integrated communications campaign including print, radio, online, sponsorship, collaterals.
   
2. Develop content and content strategy for key channels.
   
3. Collaborate with influencers and key opinion leaders.
   
4. Collaborate with leading publications and create PR opportunities.
   
5. Ensure timely information is given internally across Sharaf DG about the campaigns/promotions.
   
6. Collaborate with influencer marketing agencies to ensure smooth executions across channels.
   
7. Conduct market analysis and deliver a consolidated report about the competition in comparison with Sharaf DG.
   
8. Provide all necessary data/reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolution of issues, and prompt decision making.
   
   

Requirements:
Qualitative Requirements:
Experience (Yrs & Field): 3 years
Educational Qualification: Graduate
Professional Certifications: Bachelor's Degree in Business Administration/Marketing or Equivalent

Skills & Abilities:
Expert level proficiency with Word, Excel, and PowerPoint.
Attention to detail is a must.
You are aware of the latest retail marketing trends and are IT savvy with hands-on experience with marketing-related software.