A Digital Storyteller creates captivating stories through posts, photos, videos, and interactive media that engage audiences on social media platforms. They stay up to date with the latest trends and tools, and know how to quickly produce content tailored for each platform's style, especially on TikTok and Instagram.
Social Media Content Creators are creative thinkers who understand current trends and internet culture. They focus on creating content that fits each platform, especially video content, and are experts in what works on TikTok, Instagram, and similar social platforms.
Key Responsibilities:
Research social trends, ideas, and competitors to help create new content.
Plan and organize content ideas, including creating shot lists and pre-production materials.
Work with creative, social, and marketing teams to develop content that works across platforms like TikTok, Instagram, Facebook, and YouTube.
Film and edit original videos, handling everything from shooting to final edits (color correction, sound design, etc.).
Design and create templates for branded social content, such as Instagram Stories.
Be energetic and enthusiastic on camera, hosting guests, connecting with strangers, and participating in trending challenges.
Think outside the box to create innovative, attention-grabbing content that keeps audiences coming back for more.
Skills Needed:
Experience with social media and content creation.
Photography, videography, and editing skills.
A good eye for visuals and an understanding of how beauty videos and other content are created.
Strong communication skills to understand creative direction and bring it to life through video.
Knowledge of frame composition (lighting, angles, and photo clarity).
Familiarity with studio equipment like ring lights, tripods, and props.
Excellent time-management and multi-tasking abilities.
Experience with creative tools and workflows for producing content.