Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary

We are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across multiple platforms. This role requires a blend of creativity, analytical skills, and a passion for driving business growth through digital channels.

Key Responsibilities

1. Strategy and Planning
   

• Develop and implement digital marketing strategies to achieve business objectives.
  
• Identify trends and insights to optimize spend and performance.
  

• Plan and execute all digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising.
  
• Create and monitor paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
  
• Conduct A/B testing to improve campaign performance.
  

• Collaborate with content writers and designers to produce high-quality marketing materials.
  
• Manage the company’s website ensuring it is optimized for user experience and search engines.
  
• Publish and schedule engaging content on social media platforms.
  

• Conduct keyword research and implement SEO best practices to improve organic search rankings.
  
• Monitor and analyze website traffic and user behavior using Google Analytics and other tools.
  
• Generate performance reports and provide actionable insights to stakeholders.
  

• Design and manage email marketing campaigns to nurture leads and retain customers.
  
• Implement and manage marketing automation tools for better efficiency.
  

• Work closely with sales, design, and development teams to align digital efforts with overall business goals.
  
• Prepare monthly reports on campaign performance and ROI.
  

Key Requirements

1. Education and Experience
   

• Bachelor’s degree in Marketing, Business, or a related field.
  
• 2+ years of proven experience in digital marketing or related roles.
  

• Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, etc.
  
• Hands-on experience with content management systems (e.g., WordPress).
  
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
  

• Strong understanding of SEO, SEM, social media marketing, and content strategy.
  
• Analytical mindset with the ability to interpret data and provide actionable insights.
  
• Excellent communication and collaboration skills.
  
• Creative problem-solving and time-management abilities.
  

• Experience in e-commerce marketing or conversion rate optimization.
  
• Certifications in Google Analytics, Google Ads, or other relevant areas.