Chief Marketing Officer (GameFi)

Our client is a dynamic and innovative organization at the forefront of the Web3 ecosystem. Due to ambitious and well-funded expansion plans, they are seeking to hire an experienced Chief Marketing Officer to spearhead their marketing strategy in the GameFi and Web3 sectors.

Role Overview:

As the Chief Marketing Officer, you will spearhead the marketing strategy in the GameFi and Web3 sectors. This executive position will be responsible for driving growth and establishing the brand as a leading player in the blockchain gaming ecosystem. The ideal candidate will have a deep understanding of both GameFi and Web3, along with a proven track record of driving marketing success in fast-paced, cutting-edge industries.

Key Responsibilities:

1. Lead the development and execution of a comprehensive marketing strategy that aligns with the company’s vision and growth objectives in the GameFi and Web3 space.
2. Drive brand awareness and growth through strategic digital marketing campaigns, PR, social media, influencer partnerships, and community engagement.
3. Oversee the design and implementation of product marketing strategies that resonate with gamers and blockchain enthusiasts.
4. Develop data-driven marketing strategies to attract, engage, and retain users.
5. Build strong relationships with industry influencers, KOLs (Key Opinion Leaders), and media outlets to promote the brand.
6. Collaborate with cross-functional teams including product development, community management, and operations to ensure alignment and successful execution of campaigns.
7. Provide leadership and mentorship to the marketing team, ensuring high levels of creativity, innovation, and performance.
8. Analyze market trends, user behavior, and competitor activities to stay ahead of industry shifts and continuously refine marketing strategies.
9. Manage and allocate the marketing budget effectively to maximize ROI and drive sustained growth.

Requirements:

1. 7+ years of experience in marketing, with at least 3 years in senior roles within GameFi, Web3, or related industries (Blockchain, Crypto, NFT).
2. Proven experience in scaling marketing efforts for GameFi projects or Web3 platforms.
3. Deep understanding of Web3 technologies, blockchain gaming mechanics, and the unique marketing challenges within the decentralized space.
4. Expertise in digital marketing, social media, content creation, and community management, with a focus on blockchain and gaming audiences.
5. Strong analytical skills with the ability to interpret data and adjust strategies for optimal results.
6. Excellent leadership and team management capabilities.
7. Native or fluent English proficiency.
8. Must be based in Dubai, UAE or willing to relocate.

Preferred Qualifications:

1. Experience in managing marketing for a GameFi platform or blockchain-based gaming project.
2. Familiarity with the DeFi, NFT, and metaverse sectors.
3. Background in building and managing online communities, particularly in Discord, Telegram, Twitter, and similar platforms.

This opportunity offers an amazing package and salary for the successful applicant.