Digital Marketing Executive

Responsibilities:

1. Develop and execute the annual Hotel Digital Marketing plan
2. Develop a comprehensive Social Media presence (Annual Plan & Monthly Plan)
3. Manage the hotel data acquisition and E-mail marketing campaigns
4. Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
5. Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
6. Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads
7. Attend designated in-house and external training and seminars
8. Attend departmental and hotel meetings as required
9. Entertain customers, bloggers and Digital partners in all outlets as necessary
10. Develop relationships with key digital marketing media players and the travel industry
11. Build and maintain positive relations with Dubai Regional Offices
12. Maintain complete knowledge of all hotel services/features
13. Promote positive relations with guests and employees
14. Maintain high level of knowledge of the Hyde product and the competitor's product
15. Maintain good relationships with counterparts at competing hotels; promote all Hyde properties whenever possible