Social-Media Executive

About Us

OCTA Properties is a versatile organization providing Dynamic Innovative Solutions for the Property Development & Investment sectors such as Exclusive Developer Representation, Luxury Branded Residences, Turnkey Property Development, and Advisory Consultation.

Introduced by Fawaz Sous to the United Arab Emirates & International Markets, our team is backed by a wealth of experience and network in the real estate sector, enabling them to deliver results above and beyond expectations, minimize risk, improve efficiency & maximize profitability throughout any development lifecycle.

Our team is our number one priority, and we want to make sure we surround ourselves with the best talent to continue going from strength to strength, transforming the real estate market across the globe. We are seeking a Social Media Executive, who will be responsible for developing and executing social media strategies across various platforms. You will play a key role in creating engaging content, managing social media accounts, and analyzing performance metrics to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Social Media Strategy: Assist in developing and implementing social media strategies tailored to each clients goals and target audience.
• Content Creation: Create, curate, and schedule high-quality content (including text, images, videos, and infographics references) for various social media platforms such as Facebook, Instagram, X, LinkedIn, and TikTok.
• Community Management: Engage with followers, respond to comments and messages in a timely manner, and foster a positive online community.
• Performance Monitoring: Track and analyze the performance of social media campaigns using analytics tools. Prepare regular reports on key metrics, insights, and recommendations for improvement.
• Trend Analysis: Stay updated on the latest social media trends, tools, and best practices to keep our clients ahead of the curve.
• Cross-functional Collaboration: Coordinate with the creative, content, and marketing teams to develop cohesive and impactful social media campaigns.
• Crisis Management: Monitor and manage potential issues on social media, providing timely and appropriate responses to protect the brands reputation.
• Advertising: Set up, manage, and optimize social media advertising campaigns to achieve specific client goals, such as lead generation, brand awareness, or sales.

Requirements:

• Proven experience as a Social Media Executive, Social Media Specialist, or similar role, preferably in an advertising or digital marketing agency.
• Proficiency in social media platforms and tools.
• Strong understanding of social media metrics, SEO, and content optimization.
• Excellent writing, editing, and communication skills.
• Creative thinking with the ability to generate innovative ideas and content.
• 2+ years of experience within a digital marketing or creative agency environment.
• Strong organizational and multitasking skills, with the ability to manage multiple client accounts simultaneously.
• Knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work in a fast-paced environment and meet deadlines.
• Bachelors degree in Marketing, Communications, Public Relations, or equivalent work experience.
• Experience in managing paid social media campaigns.
• Understanding of influencer marketing and collaboration.
• Experience in Real Estate related social media accounts is a plus.