Communication and Social Media Manager - Dubai

The purpose of the job is to define strategies of Digital Communication, Social Media and PR of Istituto Marangoni Dubai School. The Manager will also be in charge of their implementation in order to support the brand awareness, promotional and/or institutional activities and the improvement of marketing and enrollment performances.

Key Purpose of the Role

1. Digital Communication & Social Media Plan: In agreement with the School Director and following the group guidelines, the Manager will manage and elaborate also – at budget level – Digital Communication and Social Media Strategy plan of the School. The Manager will also promote its visibility nationally and internationally. He/She will also give feedbacks on analysis and detailed reports about KPI to the School Director – and every quarter to the Head of Communication – that will indicate the improvement of communication and social campaign.
2. Promotion and Event: Thanks to appropriate communication and social campaigns, the Manager will promote Dubai School events that – in collaboration with other departments – will contribute to the increase of leads generation by providing communication strategy aimed at its growth. He/She will also support the management of all the events planned at an institutional and educational level.
3. PR & Media Relations: The Manager will ensure the planification and the realization of all the PR and Media Relations activities, with the support of the PR agency. He/She will also supervise activities realized with the external press office to which images and text are sent for the realization of communication, responses to reporting or press inquiries.
4. Budget, Forecast and Reporting: The Manager will ensure an accurate budget elaboration and monitoring of forecasts. He/She will also ensure the elaboration and analysis of periodic reporting in order to monitor area’s performances and to motivate any deviations.

Education & Skills

1. Bachelor or Master Degree in Digital Communication & Social Media’s field
2. Min. 5 years experiences and resources coordination
3. Experience from a luxury sector is a plus
4. English proficiency
5. Strong analysis and organization skills
6. Proactivity and Team player