Hotel Sales Manager

Roles and responsibilities

• Develop and implement strategic sales plans to achieve revenue targets for group and leisure segments.
• Conduct market research to identify trends, competitor offerings, and potential business opportunities within the group and leisure markets.
• Build and maintain strong relationships with corporate clients, travel agencies, event planners, and other stakeholders to promote the hotel’s offerings.
• Prepare and present customized proposals and contracts for groups, ensuring that all client requirements are met.
• Negotiate pricing, terms, and conditions with clients to maximize revenue and ensure client satisfaction.
• Organize and participate in sales events, trade shows, and promotional activities to increase brand awareness and attract potential clients.
• Work closely with the hotel operations team to ensure seamless service delivery and exceed guest expectations.
• Maintain accurate records of sales activities, forecasts, and market analysis. Provide regular reports to the Director of Sales/Assistant Director of Sales on performance metrics.
• Mentor and train junior sales staff as needed, fostering a collaborative and high-performing sales culture.

Qualifications

• Bachelor’s degree in Business, Hospitality Management, Marketing, or a related field.
• Minimum of 5 years of sales experience in the hospitality industry, with a focus on groups and leisure.
• Proven track record of achieving sales targets and driving revenue growth.
• Excellent interpersonal, communication, and negotiation skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office Suite and hotel property management systems.
• Ability to travel as needed for client meetings and industry events.

Desired candidate profile

• Developing Sales Strategies

  • Creating Sales Plans: Developing and implementing effective sales strategies to meet revenue goals and increase market share for the property.
  • Target Setting: Setting sales targets for the team and individual sales representatives, ensuring alignment with the overall business objectives.
  • Market Research: Conducting market research to identify new business opportunities, target markets, and potential areas for growth, including understanding competitors’ strategies and industry trends.

• Managing Client Relationships

  • Client Acquisition: Identifying and acquiring new clients, including corporate accounts, event planners, travel agents, and group organizers.
  • Customer Retention: Building and maintaining strong relationships with existing clients to ensure repeat business, loyalty, and long-term partnerships.
  • Tailored Solutions: Understanding the unique needs of clients and providing customized proposals, packages, or services to meet their requirements.
  • Networking: Attending industry events, trade shows, and conferences to expand the network of potential clients and industry contacts.

• Sales Team Leadership

  • Supervising Sales Staff: Managing a sales team, providing guidance, motivation, and training to help them achieve sales targets.
  • Coaching and Development: Conducting regular coaching sessions and performance reviews, identifying areas for improvement, and providing training to develop the skills of the sales team.
  • Team Collaboration: Encouraging collaboration among team members to foster a supportive and results-driven environment.

• Revenue Management

  • Pricing Strategy: Working closely with the revenue management team to optimize pricing and availability to maximize revenue from rooms, events, and other services.
  • Sales Forecasting: Preparing and analyzing sales forecasts and reports to assess performance, adjust strategies, and plan for future growth.
  • Budgets and Targets: Monitoring sales budgets and ensuring that sales targets are met or exceeded, while staying within budget constraints.

• Sales Presentations and Proposals

  • Client Proposals: Creating and presenting detailed sales proposals, presentations, and contracts to potential clients, ensuring that they align with client needs and the company’s offerings.
  • Negotiating Contracts: Handling contract negotiations, ensuring favorable terms for both the client and the business, and closing deals effectively.
  • Site Inspections: Conducting property tours and site inspections for potential clients, showcasing the venue, its amenities, and services.