Social Media Manager

We're seeking a dynamic and young Social Media Manager who thrives on community building, crafting engaging content, and staying abreast of social media trends. In this role, you'll lead our brand's presence across major platforms, track campaign performance, and ensure marketing materials align with our brand identity.

What You'll Do:

1. Become the master storyteller: Develop and execute a comprehensive social media strategy that aligns with our brand identity and marketing goals.
2. Content is king (and queen): Create engaging and diverse content (text, images, videos) that sparks conversation, drives brand awareness, and increases reach.
3. Be a community champion: Foster meaningful connections with our audience, respond to inquiries promptly, and cultivate a loyal following.
4. Data whisperer: Analyze social media metrics, identify trends, and translate insights into actionable strategies.
5. Stay ahead of the curve: Keep your finger on the pulse of evolving social media trends and adapt your approach accordingly.
6. Collaborate like a pro: Work closely with marketing, branding, and other teams to ensure alignment and synergy.
7. Be a strategic thinker: Identify and capitalize on opportunities to leverage social media for lead generation, sales conversions, and brand advocacy.

Develop strategies and tactics to improve brand awareness and organizational presence, which will result in driving qualified traffic and high-quality leads.

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media lead generation campaigns, copywriting, and performance analysis.

Produce valuable and engaging content for our website and digital platforms to attract and convert our target groups.

Build strategic relationships and partner with key industry players, influencers, agencies, and/or vendors.

Measure and report on the performance of marketing campaigns to gain insight and assess against quarterly goals.

Analyze consumer behavior and adjust accordingly.

Design and implement a social media strategy to align with business goals.

Collaborate with the team to generate engaging content to be published daily (e.g., original text, photos, videos, and news).

Plan, organize, and prepare online and offline events for influencers.

Oversee social media accounts design.

Suggest and implement new features, strategies, or trends to develop brand awareness like promotions and competitions.

Stay up-to-date with current technologies and trends in social media design tools and applications.

Key Responsibilities:

1. Social Media Account Managing: Oversee the day-to-day management of our social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) including content scheduling, posting, and community management.
2. Content Planning and Execution: Develop a cohesive content strategy that aligns with our brand's goals and audience's interests. Plan, create, and publish engaging content across all digital platforms.
3. Analytics and Reporting: Monitor, analyze, and report on the performance of social media campaigns and content using analytics tools. Adjust strategies as needed based on data-driven insights.

Requirements:

The Ideal Candidate:

1. Can demonstrate their prior experience and success in leading and successfully executing marketing campaigns and material, as well as experience working as a Social Media Manager.
2. Candidates can display a positive attitude and the potential to learn.
3. Experience managing a team of marketing executives, photographers, videographers, content writers, SEO specialists, etc.
4. Experience with creating, planning, and executing material for social media content.
5. Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
6. Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
7. Must fluently speak English.
8. A sense of aesthetics and a love for great copy and witty communication.
9. Up-to-date with the latest trends and best practices in online marketing and measurement.
10. Hands-on experience in content management.
11. Excellent copywriting skills.
12. Ability to deliver creative content (text, image, and video).
13. Knowledge of online marketing channels.
14. Excellent verbal and written communication skills.
15. Analytical and multitasking skills.
16. Has experience in Ad Campaigns on Facebook and Instagram.