Cards Acquisition

• Project scope: Cards Specialist (acquisition)

Role :

Acquisition

• Identify acquisition opportunities focusing on cross-sell for the short-term
• Work on acquisition of new-to-bank customers through digital and non-digital channels
• Work on launching digital campaigns through owned and paid media channels
• Design the ideal campaigns based on an understanding of the client capabilities and priorities
• Build business cases to facilitate internal buy-in and approvals
• Coordinate campaign execution and troubleshoot any issues that may come up
• Understanding of market segments to drive acquisition
• Thorough understanding of acquisition drivers, onboarding criteria, credit initiation process, credit policy, app score, bureau dynamics, etc.
• Previous experience in designing and launching incentive structures and tactical campaigns
• Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity, etc.
• Understanding and experience of STP customer onboarding, process reconfiguration
• Strong stakeholder management including business (product/portfolio), credit, operations, IT, HR, and 3rd parties
• Experience in sales compliance, risk management, and controls

KPIs:

• Number of newly acquired MC cards
• Spend uplift from existing portfolio
• Timeliness of new product launch

Knowledge & Experience:

10-15 years of experience in the full lifecycle of product launch including:

• Designing product features
• Exploring partnerships
• Configuring systems with internal stakeholders including IT, contracting, and marketing
• Executing Go-To-Market strategy for product launch
• Independent and self-starter individual with the right level of analytical, communication, leadership, and stakeholder management skills to manage end-to-end card product launch or revamp projects
• Knowledge of the Arabic language is a plus but not a mandatory requirement