Promote the brand name through formulated advertising and public relations campaigns and reinforce the corporate identity.
Support the implementation of ongoing, focused media and community relations programs that are strategically planned to enhance area marketing efforts.
Develop and execute promotional and brand building exercises in conjunction with the marketing department.
Coordinate strategic local, regional, and international public relation campaigns to achieve marketing goals.
Create new business tie-ups and partnerships.
Liaise and coordinate with advertising agencies and media companies.
Oversee all press releases and maintain a constant supply of articles for media partners.
Assist in producing collateral from concept to final product in line with the Rotana corporate guidelines to build brand recall.