Communicates store targets to the team and drives sales to achieve financial objectives
Maintains proper loss prevention standards and ensures compliance with cash handling, fraud and theft of products
Oversees and monitors all point of sales activities in the store including sales transactions, tracking customer orders and payments, registering sales, maintaining inventory updates, providing service, handling returns and refunds, and gathering consumer data for feedback
Oversees cash transaction entry and management including petty cash, point of sales (POS) cash elements, and change floats
Regularly audits store administration and resolves any issues; assists in carrying out annual stock counts and spot checks
Monitors and handles customer complaints and takes corrective action in line with policy; resolves customer complaints and responds to feedback in a timely and professional manner
Tracks and evaluates brand sales performance, researches market trends and competitor trading activities to identify critical business factors and propose action plans to increase sales and profitability
Monitors and analyzes sales reports and provides insights to maximize stock potential; reports on the performance of new and core collections
Maintains window and in-store displays to a high standard in line with merchandising guidelines
Oversees and monitors inventory management in the store including stock availability, order management, back store management, and stock movement within the store
Ensures accurate stock merchandise and management including stock aging, stock loss, and space management within the store
Coordinates with facilities department on repairs or replacements of furniture or equipment; supports company maintenance standards/programs to optimize asset life
Maintains staffing levels consistent with operational needs to ensure exceptional customer service; prepares schedules and ensures adequate shift coverage
Ensures seasonal peaks and important promotional events are taken into account when preparing forecasts and staff rosters
Ensures that the team is adequately trained in inventory management techniques such as in-bound movement of goods, receiving, stocking, restocking, transfers, and managing inventory discrepancies
Desired candidate profile
Store Layout and Design
Floor Plan: The store’s floor plan is designed to optimize customer flow, product visibility, and ease of access to different areas, such as aisles, cash registers, and fitting rooms.
Product Placement: Strategic placement of products to encourage impulse buying, such as placing high-margin items at eye level or near checkout areas.
Ambiance: Lighting, color schemes, signage, and music that create an inviting atmosphere and enhance the shopping experience.
Product Offering
Merchandising: The range of products offered, their quality, pricing, and how they are presented in the store.
Inventory Management: Ensuring that products are well-stocked and available for customers, avoiding both overstock and stockouts.
Pricing Strategy: Setting competitive and profitable prices that attract customers while ensuring the store’s financial sustainability.
Customer Service
Sales Assistance: Employees who help customers find products, offer recommendations, and answer any questions related to items or store policies.
Returns and Exchanges: A clear and fair policy on returning or exchanging goods, which is crucial for customer satisfaction.
After-Sales Support: Providing ongoing assistance to customers post-purchase, such as providing warranties, maintenance, or troubleshooting.
Sales and Marketing
Promotions and Discounts: Retailers often run sales, clearance events, or offer limited-time promotions to attract customers and increase sales volume.
Loyalty Programs: Implementing loyalty schemes, where customers can earn rewards or discounts based on their purchases.
Advertising and Outreach: Using digital marketing, social media, email newsletters, and traditional advertising to reach potential customers and boost brand awareness.
Seasonal Campaigns: Aligning product offerings and promotions with holidays, events, or seasonal demand to maximize sales.
Technology Integration
Point-of-Sale (POS) Systems: Electronic systems that handle transactions, track sales, and inventory, and generate reports for business analysis.
E-commerce Integration: Many brick-and-mortar retail stores operate alongside online stores, allowing customers to shop online and choose delivery or in-store pickup.
Self-Checkout: Automated checkout systems where customers scan their items and pay without needing assistance from a cashier.
Mobile Payments: Accepting payments through apps like Apple Pay, Google Wallet, or QR code-based systems for enhanced convenience.