Digital Marketing Specialist

United Future is seeking a talented Digital Marketing Specialist to drive and execute our online marketing strategies. The ideal candidate will focus on increasing brand awareness, optimizing digital channels, and generating leads for our Web3 and AI projects. This role demands creativity, data-driven decision-making, and a deep understanding of digital marketing trends.

Key Responsibilities

1. Develop and implement comprehensive digital marketing strategies to support business goals.
2. Monitor and adapt campaigns to maximize performance across various digital channels.
3. Content Marketing: Create engaging and SEO-optimized content for blogs, social media, and other digital platforms. Plan and manage a content calendar to ensure consistent messaging across channels.
4. Social Media Management: Manage and grow United Future's presence on platforms such as LinkedIn, Twitter, and Instagram. Design and execute social media campaigns to engage and attract our target audience.
5. Performance Analytics: Track, analyze, and report the performance of digital campaigns using tools like Google Analytics, SEMrush, and others. Use insights to optimize ongoing and future campaigns.
6. SEO/SEM: Optimize website content and structure to improve search rankings and organic traffic. Manage paid advertising campaigns, including Google Ads and social media ads, to maximize ROI. Work closely with product, design, and sales teams to align marketing efforts with company goals. Coordinate with external agencies and partners when needed.

Required Skills & Qualifications

1. Proven experience as a Digital Marketing Specialist or in a similar role.
2. Strong knowledge of SEO, SEM, social media, and email marketing.
3. Hands-on experience with tools like Google Analytics, Google Ads, and social media management platforms.
4. Excellent written and verbal communication skills.
5. Creative thinker with the ability to generate innovative campaign ideas.
6. Bachelor's degree in Marketing, Communications, or related fields.

Apply now to become a key contributor to our success.