Content Manager

We are seeking a passionate and experienced Content Manager to elevate our brand's digital presence and drive audience engagement. You will lead content strategy and production across our social media channels and YouTube, collaborating closely with our Social Media Coordinator and Videographer. The ideal candidate is a creative storyteller with a deep understanding of social media trends, content performance analysis, and audience engagement strategies.

Key Responsibilities

1. Develop and implement a comprehensive content strategy aligned with our brand identity, marketing goals, and target audience.
2. Conduct in-depth audience research to identify content preferences, trends, and opportunities.
3. Stay informed about the latest social media and YouTube best practices, algorithm updates, and emerging content formats.

Content Creation & Production:

1. Generate fresh and engaging content ideas for social media posts, stories, reels, and YouTube videos.
2. Write compelling scripts and captions that are informative, entertaining, and aligned with our brand voice.
3. Collaborate with the Social Media Coordinator on daily posting and community management.
4. Brief the Videographer on shoot requirements, including shot lists, storyboards, and creative direction.
5. Oversee the video editing process to ensure high-quality output that meets brand standards.
6. Manage and optimize our social media channels (e.g., Instagram, Facebook, etc.) and YouTube channel.
7. Ensure consistent brand messaging and visual identity across all platforms.
8. Implement strategies to increase followers, engagement, and reach.

Performance Analysis:

1. Track and analyze key performance indicators (KPIs) for social media and YouTube content.
2. Generate regular reports on content performance, identifying areas for improvement and optimization.
3. Use data-driven insights to inform content strategy and refine our approach.

Qualifications

1. Bachelor's degree in Marketing, Communications, or a related field.
2. 2+ years of real estate experience.
3. Fluent in both Persian and English (written and spoken) - preferred.
4. Strong communication skills in both languages, with the ability to engage effectively in bilingual environments.
5. 3+ years of proven experience managing social media channels and YouTube for a brand or organization.
6. A strong portfolio showcasing creative and effective content across different platforms.
7. Excellent writing, editing, and storytelling skills.
8. Deep understanding of social media algorithms, trends, and best practices.
9. Experience with video production and editing is a plus.
10. Strong analytical skills with the ability to interpret data and generate actionable insights.
11. Excellent communication and collaboration skills.