Marketing Manager - Beverages

The job holder is responsible for aligning the brand’s strategic direction along with development of long-term and short-term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management, and financial performance of the brand.

• Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.
• Generate long-term customer/consumer demand and salience for categories, group of products/brands and develop a Marketing Strategy.
• Create Marketing campaigns and determine appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales, and internet etc.
• Develop marketing budgets in terms of ATL/BTL, its prudent deployment, and ensure budgeted category/product group/brand margins.
• Determine marketing/consumer research objectives with regard to existing and new products, initiate market research, and integrate research findings into product plans.
• Work with R&D for formulating new product agendas and recipe cost management.
• Launch New Products/New Packs/Packaging as planned.

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer/Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work Experience Requirement

• 6 – 14 yrs. of relevant experience in assigned categories and products.
• Experience in assigned geographies.
• Strong analytical skills
• Willingness to take initiative
• Capability to think for the long-term benefit of the brand
• Strong communication and interpersonal skills

Qualification

Must have a Degree; a Master’s in Marketing is preferable.

Ownership & Result Orientation

Marketing Research and Strategy

Communications Development

Brand Strategy and Brand Equity Management

New Product Development

Self and Team Management

Planning & Decision Making

Strategic Thinking

Change Management

Business Unit: IFFCO Beverage Solutions (4678)