Social Media Marketing Specialist

Company Overview

The Journey is a growing center dedicated to supporting youth in developing essential social and emotional skills. Our mission is to create a positive impact in the lives of young individuals and their families. We take pride in fostering a welcoming environment where every client feels valued and supported.

Job Summary

We are looking for an experienced Social Media Marketing Specialist to lead our online presence. This role focuses on creating compelling social media content, managing Meta ads, and maintaining a consistent and engaging digital presence. The ideal candidate will have skills in graphic design, video editing, and content planning to ensure our messaging resonates with our audience.

Key Responsibilities

1. Create and manage engaging social media content, including graphics, videos, and captions, tailored to our audience.
2. Plan, execute, and optimize Meta ad campaigns to achieve marketing objectives.
3. Develop and maintain a social media content calendar to ensure consistent posting and alignment with marketing strategies.
4. Use graphic design and video editing tools to create high-quality visual content.
5. Monitor performance metrics, analyze trends, and adjust strategies to maximize engagement and results.
6. Stay updated on the latest trends in social media, content creation, and digital marketing to keep our approach innovative and relevant.

Qualifications

1. Proven experience in social media content creation, including graphic design and video editing.
2. Strong expertise in Meta advertising, including campaign setup, optimization, and analytics.
3. Experience managing a social media content calendar.
4. Creative mindset with excellent storytelling and communication skills.
5. Analytical skills to measure and improve campaign performance.

Interested applicants should send their updated CV along with a portfolio.