Marketing Manager - Outdoor Entertainment Co.

Join an innovative and dynamic outdoor entertainment company in Dubai, delivering unforgettable experiences for residents and tourists. Our client specializes in large-scale events, luxury outdoor attractions, and immersive entertainment, offering cutting-edge experiences that captivate audiences of all ages.

Job Overview:

We are seeking a Marketing Manager to lead our client&aposs brand strategy, drive customer engagement, and boost attendance at our outdoor entertainment events. The ideal candidate is a creative thinker with a passion for marketing, digital trends, and experiential entertainment. They should have a proven track record in developing and executing marketing campaigns that increase brand awareness, drive ticket sales, and enhance customer loyalty.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote outdoor entertainment events, attractions, and experiences.
• Lead digital marketing efforts, including social media, content marketing, email campaigns, SEO/SEM, and online advertising.
• Oversee brand positioning and ensure consistent messaging across all channels.
• Manage the creation of marketing materials, promotional content, and multimedia campaigns.
• Collaborate with influencers, media outlets, and PR agencies to generate buzz and maximize reach.
• Analyze market trends, customer behavior, and competitors to optimize marketing efforts.
• Drive partnership marketing, working with sponsors, tourism boards, and local businesses.
• Monitor budget allocation and ensure ROI-driven marketing activities.
• Utilize data analytics tools to track performance metrics and refine marketing strategies accordingly.

Qualifications & Experience:

• Bachelor&aposs degree in Marketing, Business, or a related field (Masters degree is a plus).
• 5+ years of experience in a marketing role, preferably within events, entertainment, tourism, or hospitality sectors.
• Strong knowledge of digital marketing, social media strategy, and brand management.
• Experience in event marketing, ticket sales strategies, and audience engagement techniques.
• Excellent communication and leadership skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in marketing analytics tools, CRM platforms, and design software is an advantage.