Insights Analyst

Overview

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,800 of the industry’s top talent across 30+ offices, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Learn more about Assembly here: https://www.assemblyglobal.com/

We're currently recruiting for an Insights Analystto be based out of our Dubai office. The core function of this role will be to convert data from primary & secondary resources into useful insights and recommendations for strategy and media teams.

Responsibilities

• Support strategy and media teams with day-to-day data and insights requests on market landscape, category and audience profiling/ segmentation. For example, channel mix to target affluent consumers in the KSA, or do a deep dive on Electric vehicle category trends.
• Use data analysis to recommend actions and prioritize next steps by effectively communicating findings
• Build, maintain, and make accessible an insights library - a central resource for the wider team to independently retrieve broad insights.
• Contribute to the development of best practices and methodologies for data analysis within the agency, including data visualisation
• Manage multiple projects, prioritize work, and ensure timely delivery of results.
• Build partnership with existing and new vendors - ensuring onboarding, ongoing relationship management, and organising periodic review meetings.
• Develop surveys to gather primary data from target audiences.
• Stay updated with industry trends and emerging technologies in media and consumer insights.
• Get involved in creating content for new pitches as well as support on ongoing research and insights projects/ requests.

Qualifications

• Comfortable working with secondary data resources like Statista, Euromonitor, Foresight Factory, Mintel, eMarketer etc.
• Working knowledge of audience profiling/ segmentation platforms like GWI and TGI.
• Experience with statistical analysis and data mining using digital behaviour platforms – keyword planner, website analytics and social listening.
• Familiar with brand and media research methodologies used by market research players like Kantar, Ipsos, Metrix Lab, Nielsen and others.
• Understanding of media metrics, digital analytics, and marketing processes.
• Strong proficiency in market research fundamentals for quantitative research, including questionnaire design, research methodologies and data tabulation and analysis tools.
• Familiarity with qualitative research design and analysis.
• Advanced skills in Excel and PowerPoint, with strong data wrangling and visualization capabilities.
• Excellent communication skills and stakeholder management abilities.
• Excellent organizational and project management skills.