SEO Specialist - Leads Media

We are seeking a SEO Expert to lead our SEO strategy with a focus on offpage techniques to boost our website's visibility and organic search results across various search engines. This role requires deep knowledge of SEO best practices and a proven track record of successful offpage SEO strategies in ecommerce.

Experience Requirements:

5 Years of SEO Experience: Candidates must have at least five years of SEO experience with a strong focus on offpage tactics and a successful track record in an ecommerce environment.

Primary Responsibilities:

1. OffPage SEO Strategy: Develop and implement comprehensive offpage SEO strategies to enhance linkbuilding and increase the domain authority of our website.
2. Link Building: Identify and pursue quality linkbuilding opportunities through collaborations, guest blogging, and other relevant methods.
3. Content Marketing: Work closely with content creators to guide the creation of SEO-optimized content that supports offpage efforts and drives link acquisition.
4. SEO Audits: Regularly perform detailed SEO audits on our digital properties to identify areas for improvement and ensure compliance with SEO standards.
5. Competitor Analysis: Analyze competitors' SEO activities to identify opportunities for improvement and benchmark our performance.
6. Reporting and Analytics: Monitor, track, and report on offpage SEO performance metrics using tools such as Google Analytics and Ahrefs to measure effectiveness and ROI.

Skills/Tool Knowledge Required:

1. Proven SEO Expertise: Strong understanding of SEO best practices with a specific focus on offpage techniques.
2. Experience with SEO Tools: Proficient in using tools like Ahrefs, SEMrush, Moz, and Google Analytics for backlink analysis and keyword tracking.
3. Content Marketing Knowledge: Ability to collaborate with content teams to produce SEO-driven content.
4. Strategic Thinking: Capacity to develop long-term SEO strategies that align with business goals.
5. Problem-Solving Skills: Excellent analytical and problem-solving skills to adapt strategies based on data and changing trends.
6. Communication Skills: Strong communication skills to effectively collaborate with internal teams and external partners.

Job Type: Full-time