SEO Specialist

Responsibilities

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

Ideal Profile

• Strong attention to detail and organization skills.
• Experience in the real estate industry is a plus.
• Bachelor's degree in marketing, Computer Science, or related field.
• Experience in conducting keyword research and performing SEO audits.
• Proven track record in link building and web analytics.
• Strong knowledge of on-page SEO best practices.
• Familiarity with search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.