Social Media Marketing & Branding Executive

Social Media Marketing & Branding Executive

Job Description:

Marketing/Branding/Advertising and social media management.

1. Brand Management: Develop and execute strategies to enhance brand visibility and recognition across various channels. Ensure consistent brand messaging across all marketing platforms and communications.
2. Advertising Campaigns: Plan, create, and manage advertising campaigns across digital platforms (Google Ads, Facebook, Instagram, etc.) and traditional media to achieve marketing goals.
3. Content Creation: Develop compelling content for online platforms, including social media posts, blogs, and marketing materials. Ensure content aligns with brand identity and engages target audiences.
4. Social Media Management: Manage and optimize social media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.), including content creation, scheduling, community engagement, and monitoring performance metrics.
5. Analytics and Reporting: Monitor and analyze campaign performance, website traffic, and social media engagement using tools like Google Analytics and social media insights. Generate reports to track ROI and adjust strategies as needed.
6. SEO and SEM Strategies: Implement and monitor SEO best practices to increase organic search visibility. Collaborate with the team on SEM campaigns to drive paid search traffic and conversions.
7. Market Research: Conduct market research to understand target audience preferences, industry trends, and competitive landscape. Use data to drive decisions on campaign targeting and brand positioning.
8. Collaborations and Partnerships: Work closely with external vendors, influencers, and partners to expand brand reach and create collaborative marketing campaigns.
9. Event Promotion: Assist in promoting events, product launches, or special promotions via digital channels and social media platforms.
10. Campaign Budget Management: Help allocate and track the budget for advertising campaigns and social media activities to ensure cost-effective marketing efforts.

Qualifications:

• Minimum of 2-4 years of experience in marketing, advertising, or social media management (with hands-on experience in content creation and campaign management).

Skills & Expertise:

• Strong knowledge of social media platforms and trends.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with paid advertising campaigns (Google Ads, Facebook Ads, etc.).
• Excellent writing, editing, and communication skills.
• Knowledge of SEO/SEM strategies and tools (e.g., Google Analytics, SEMrush).
• Strong analytical skills to measure and report on campaign effectiveness.
• Creative thinker with a strategic approach to problem-solving.

Desirable Skills:

• Experience with email marketing and marketing automation tools (e.g., Mailchimp, HubSpot).
• Graphic design skills or familiarity with tools like Canva or Adobe Creative Suite.
• Experience in video content creation or multimedia.

Personal Attributes:

• Detail-oriented and organized with the ability to handle multiple projects simultaneously.
• Self-starter with a passion for staying updated on the latest marketing trends and technologies.
• Team player with a collaborative mindset.

Company Industry:

• Consulting
• Management Consulting
• Advisory Services

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Social Media Marketing & Branding Executive