Social Media Manager

Roles and Responsibilities

• Develop and execute a comprehensive social media strategy for up to 5 F&B outlets aligned with the business goals and brand identity.
• Collaborate with in-house graphic designer to create engaging content on social media platforms including Instagram and Facebook.
• Manage and monitor social media accounts, responding to comments, messages, and engaging with the online community.
• Collaborate with the marketing team to ensure consistency in messaging and branding across all channels.
• Conduct regular competitor benchmark and industry analysis to incorporate innovative social media practices.
• Track and analyze social media performances providing regular reports and insights.
• Coordinate social media paid campaigns to support marketing promotions and initiatives.

Requirements
Skills, Experience & Educational Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• Previous work experience in Marketing, social media or Digital, preferably in Hospitality industry or agency.
• Experience working in a fast-paced environment.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Strong innovation and creativity skills.
• Proficiency in social media analytics tools (Meta) and analytical mindset with the ability to interpret data.
• Knowledge of Dubai F&B scene.
• Proficiency in graphic design tools and basic video editing is a plus.

Desired Candidate Profile

1. Developing Social Media Strategy
Description: Creating a strategy that aligns with the brand’s objectives, ensuring it targets the right audience on the right platforms with appropriate messaging and content.
Why It’s Important: A well-crafted strategy ensures all social media efforts contribute to overall business goals and improves the effectiveness of campaigns.

2. Content Planning and Scheduling
Description: Planning and scheduling social media posts using tools like Hootsuite, Buffer, or Sprout Social. This includes ensuring that the content calendar is organized, timely, and reflects any seasonal or event-based campaigns.
Why It’s Important: Consistency is key to maintaining an active social media presence. A content calendar helps keep content organized and ensures there is a steady flow of posts.

3. Creating and Curating Content
Description: Writing posts, creating images and videos, designing graphics, and curating user-generated content or content from third-party sources to share with the audience.
Why It’s Important: High-quality and engaging content is central to driving interaction and building brand awareness. The Social Media Manager ensures content is relevant and visually appealing.

4. Managing Social Media Accounts
Description: Overseeing and maintaining all company social media accounts, including responding to messages, monitoring engagement, and ensuring each platform is up-to-date with the latest content.
Why It’s Important: Timely updates and constant monitoring keep the brand’s social presence active and responsive, contributing to better engagement and customer relationships.

5. Community Engagement and Interaction
Description: Engaging with followers by liking, commenting, and sharing user content, responding to questions, and fostering positive relationships with the community.
Why It’s Important: Active community engagement helps to build relationships, improve brand loyalty, and increase the likelihood of customers recommending the brand.

6. Analyzing and Reporting Performance
Description: Regularly tracking and analyzing social media performance using platform analytics tools (e.g., Facebook Insights, Instagram Analytics, Google Analytics), and reporting on metrics like engagement, reach, traffic, and conversions.
Why It’s Important: Regular performance reviews help assess the success of social media campaigns and guide future decisions to improve engagement and ROI.

7. Running Paid Social Media Campaigns
Description: Creating, managing, and optimizing paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, or Twitter, including A/B testing, budgeting, and targeting the right audience.
Why It’s Important: Paid campaigns allow brands to extend their reach beyond organic followers and target specific demographics, increasing the likelihood of conversions.