Marketing Head

Job Overview:

We are seeking a highly skilled and experienced Marketing Manager to oversee all marketing activities for our foundation. The ideal candidate will have over 6-7 years of experience in marketing, with a strong background in digital marketing, content creation, and campaign management. The Marketing Manager will be responsible for developing and executing marketing strategies to enhance our foundation's visibility, engagement, and impact.

Key Responsibilities:

1. Management
   1. Leadership and Team Development: Lead and inspire teams towards achieving organizational goals. Nurture talent, foster collaboration, and create a positive work environment. Empower team members by providing guidance, mentoring, and encouraging innovation.
   2. Communication and Collaboration: Facilitate clear messaging across all levels of the organization. Promote a culture of open communication, collaboration, and alignment between departments to achieve common goals.
   3. Time Management and Prioritization: Manage multiple projects and deadlines simultaneously. Prioritize tasks based on their impact on business goals and ensure that resources are utilized effectively.
   4. Financial Acumen: Perform department budgeting, financial forecasting, and cost management. Manage departmental budgets, track financial performance, and make adjustments to ensure profitability and operational efficiency.
2. Marketing Strategy Development
   1. Development: Develop and implement comprehensive marketing strategies that align with the foundation's mission and objectives. Conduct market research to identify trends, opportunities, and audience insights. Set clear marketing goals and KPIs, and track progress towards achieving them.
   2. Planning: Create annual marketing plans, including campaigns, events, and outreach initiatives. Coordinate with internal teams to ensure alignment of marketing plans with overall organizational goals. Develop and manage marketing budgets, ensuring effective allocation of resources. Identify target audiences and tailor marketing messages to resonate with each segment. Conduct SWOT analysis to assess strengths, weaknesses, opportunities, and threats.
3. Digital Marketing
   1. Planning and development: Oversee all digital marketing efforts, including website management, social media, email marketing, and online advertising. Develop and execute SEO and SEM strategies to increase online visibility. Manage social media accounts, creating and curating content to engage followers. Design and implement email marketing campaigns to nurture leads and engage supporters.
   2. Analyze: Analyze digital marketing performance and optimize strategies based on data insights. Use analytics tools to track website traffic, social media engagement, and campaign performance. Prepare regular reports on digital marketing metrics and provide actionable insights. Develop and manage online advertising campaigns (e.g., Google Ads, Facebook Ads). Monitor and respond to online reviews and feedback to maintain a positive digital presence.
4. Content Creation and Management
   1. Creation: Oversee the creation of high-quality content for various marketing channels, including website, blog, social media, and newsletters. Collaborate with content creators, designers, and videographers to produce engaging and informative content. Ensure all content aligns with the foundation's brand guidelines and messaging.
   2. Management: Develop a content calendar and manage the timely publication of content. Plan and schedule content in advance to maintain a consistent online presence. Monitor content performance and adjust strategies to improve engagement. Write and edit compelling copy for marketing materials, including brochures, flyers, and reports. Create multimedia content (e.g., videos, infographics) to enhance storytelling.
5. Campaign Management
   1. Planning & Execution: Plan, execute, and evaluate marketing campaigns to promote the foundation's initiatives and events. Develop campaign concepts, messaging, and creative assets. Coordinate with internal teams and external partners to ensure successful campaign execution.
   2. Analyze: Monitor campaign performance and make data-driven adjustments to optimize results. Track key metrics, such as reach, engagement, and conversion rates. Conduct post-campaign analysis to identify strengths and areas for improvement. Manage cross-channel marketing campaigns to ensure cohesive messaging and brand consistency. Leverage A/B testing to optimize campaign elements and improve performance.
6. Event Marketing
   1. Planning & Execution: Develop and execute marketing plans for events, such as cultural festivals, community service projects, and fundraising initiatives. Create promotional materials, including flyers, posters, and social media graphics. Coordinate event promotions across multiple channels to maximize attendance and engagement.
   2. Management: Collaborate with the events team to ensure seamless integration of marketing efforts. Develop event-specific marketing campaigns to generate buzz and drive participation. Secure media coverage and manage press relations for events. Organize pre-event and post-event marketing activities to maintain momentum. Utilize event management software to track attendance and gather feedback.
7. Partnerships and Collaborations
   1. Identify and engage with potential partners, sponsors, and stakeholders to enhance marketing efforts. Develop and maintain relationships with corporate partners, community organizations, and influencers. Create joint marketing initiatives and campaigns with partners to expand reach and impact. Manage sponsorship agreements and ensure deliverables are met. Negotiate sponsorship deals and partnerships to support marketing initiatives. Track and report on partnership performance and impact. Attend industry events and networking functions to identify collaboration opportunities. Foster long-term relationships with key partners to ensure ongoing support.
8. Brand Management
   1. Ensure consistent brand messaging and visual identity across all marketing channels. Develop and maintain brand guidelines to ensure cohesive and professional presentation. Train staff and volunteers on brand standards and best practices. Monitor and protect the foundation's brand reputation. Track brand sentiment and address any issues that arise. Conduct regular brand audits to ensure alignment with organizational values and goals. Develop and implement rebranding initiatives as needed to stay relevant. Collaborate with designers to update brand assets and materials.
9. Analytics and Reporting
   1. Analysis: Monitor and analyze the effectiveness of marketing campaigns and initiatives. Use analytics tools to track key performance indicators and measure ROI. Conduct market research and competitor analysis to inform marketing strategies.
   2. Reporting: Prepare and present regular reports on marketing activities and outcomes to senior management. Provide actionable insights and recommendations based on marketing performance data. Communicate marketing successes and impact to internal and external stakeholders. Develop dashboards and reporting systems to track ongoing marketing activities. Utilize data visualization tools to present findings in a clear and impactful way.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Minimum of 6 years of experience in marketing, with at least 2 years in a managerial role preferably in non-profit or environmental sectors.

Skills:

• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and ability to generate innovative ideas.
• Strong organizational and project management skills.
• Ability to analyze data and make data-driven decisions.

Other Requirements:

Passion for environmental protection, cultural diversity, and global peace.

Flexibility to work evenings and weekends as needed for events and marketing activities.