Senior Online Marketing Specialist

• Responsible for developing, implementing, and managing marketing campaigns that promote the Company's brand and products.
• Enhancing brand awareness within the digital space, driving website traffic and acquiring leads/customers in the UAE and regional market.
• Develop and execute digital marketing strategies including SEO/SEM, email marketing, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize leading analytics and attribution tools to track campaign performance and adjust strategies accordingly.
• Identify trends and insights and optimize spend and performance based on the insights.
• Collaborate with internal teams to enhance existing websites, create landing pages where required, and optimize user experiences.
• Collaborate and manage communication with agencies, multiple vendors, partners, and third-party trackers in order to achieve acquisition objectives.
• Develop and monitor campaign budgets.
• Manage website content and maintain brand consistency.
• Coordinate with the design team to create engaging and relevant digital content.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Advanced certifications in digital marketing.

Experience:

• 3-5 years of experience in digital marketing.
• Proven track record of managing successful in-house digital campaigns (ecommerce).
• Hands-on experience with tools such as Google Analytics, SEO tools, or similar platforms will be considered an added advantage.

Skills & Abilities:

• Strong knowledge of SEO/SEM, email marketing, social media, and display advertising.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Proficient in marketing analytics and tools.
• Proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads.
• Experience in managing Ad Network for acquisition campaigns.

Remote Work: No

Employment Type: Full-time