Senior Growth Manager

Acquisition & Scaling: Develop and scale acquisition channels for both web and mobile platforms, leveraging key digital channels such as Google Ads, Facebook, TikTok, etc.

Performance & Optimization: Manage key performance accounts and optimize models (CPA, CPC, CPM) for continuous improvement. Use A/B testing and multivariate analysis to drive efficiency and reduce customer acquisition costs (CAC).

Campaign Management: Strategize, execute, and optimize multi-channel campaigns to drive user acquisition, retention, and engagement. Ensure all campaigns are data-driven and tailored to the relevant market needs.

Go-to-Market (GTM) Execution: Lead end-to-end GTM strategies for product launches, ensuring successful customer adoption and strong brand positioning in the market.

Data & Reporting: Define, monitor, and report on key performance metrics (e.g., CAC, LTV, ROAS). Use insights to adjust strategies and maximize performance across marketing channels.

Cross-Functional Collaboration: Collaborate with product, creative, and data teams to align marketing efforts with product launches and optimize the user journey from acquisition to retention.

Market Research & Insights: Conduct regular market research and gather customer insights to refine positioning, identify opportunities, and inform product development and marketing strategies.

What You’ll Be Doing

• Acquisition & Scaling: Develop and scale acquisition channels for both web and mobile platforms, leveraging key digital channels such as Google Ads, Facebook, TikTok, etc.
• Performance & Optimization: Manage key performance accounts and optimize models (CPA, CPC, CPM) for continuous improvement. Use A/B testing and multivariate analysis to drive efficiency and reduce customer acquisition costs (CAC).
• Campaign Management: Strategize, execute, and optimize multi-channel campaigns to drive user acquisition, retention, and engagement. Ensure all campaigns are data-driven and tailored to the relevant market needs.
• Go-to-Market (GTM) Execution: Lead end-to-end GTM strategies for product launches, ensuring successful customer adoption and strong brand positioning in the market.
• Data & Reporting: Define, monitor, and report on key performance metrics (e.g., CAC, LTV, ROAS). Use insights to adjust strategies and maximize performance across marketing channels.
• Cross-Functional Collaboration: Collaborate with product, creative, and data teams to align marketing efforts with product launches and optimize the user journey from acquisition to retention.
• Market Research & Insights: Conduct regular market research and gather customer insights to refine positioning, identify opportunities, and inform product development and marketing strategies.

What We Look For In You

• 5+ years of experience in performance marketing, ideally in fintech or crypto.
• Proven success in scaling acquisition campaigns across digital platforms (Google, Facebook, TikTok, DSPS).
• Strong data analysis skills with tools like Amplitude, Appsflyer, Google Analytics, SQL, optimizing CAC, LTV, and ROI.
• Experience managing cross-channel campaigns (paid social, SEO, programmatic, mobile app acquisition).
• Ability to drive strategy, execute GTM campaigns, and optimize for performance.
• Proficient in A/B and multivariate testing for landing page and campaign optimization.
• Familiarity with MENA market dynamics and customer behavior.
• Fluent in English; Arabic is a plus.
• Comfortable in fast-paced environments, managing multiple priorities.

Perks & Benefits

• Competitive total compensation package.
• L&D programs and education subsidy for employees' growth and development.
• Various team building programs and company events.
• Comprehensive healthcare schemes for employees and dependants.