Beauty Advisor

Analyze market trends, consumer preferences, sell-through, seasonal demands, etc., to formulate a buying practice in line with consumer/store demands.

• Plan and select the range, type, quality, and quantity of merchandise according to customer demand, trends, store policies, and set prices and sell-through targets in conjunction with the Division Merchandise Manager/GMM to ensure they are in line with the budget.

• Carry out purchasing activities in line with the brand purchase plans.

• Maintain profitable relationships with existing suppliers/principals, and monitor the adherence to the contract terms.

• Monitor the stock levels in the stores; coordinate with the planning team to maintain optimal stock levels in line with consumer demand.

• Support the promotional activities in the store and ensure the merchandise is available in time and in the right quantities. Receive and analyze reports on the activities and provide recommendations to the DMM when required.

• Support PR and Marketing teams by guiding and validating the selection of products to be included in planned campaigns.

• Keep abreast of market trends and awareness of competitor activities.

• Negotiate with suppliers on the provision of training for the concerned product. Manage the brand training of staff in the area to ensure that product knowledge is up to date and that all staff are knowledgeable on new products/trends. Prepare regular trends training and deliver it to the business units.

• Review buying feedback reports and monitor sales performance on a weekly basis against set targets and provide recommendations to the DMM as to the buying strategy for a respective brand.

• Prepare periodic reports both for the business and as requested by principals analyzing the sale turnover and consumer trends per product to arrive at a proposal to maintain/liquidate/dispose of the stocks in conjunction with Planning and/or continue/discontinue product lines.

• Conduct regular store visits in all markets to review brand performance and competitor activities.