Social Media Manager (English & Arabic)

Crowd is looking for a Social Media Manager (English & Arabic) to join their team in Dubai.

Crowd is a global marketing agency amplifying demand for brands worldwide. Founded in 2012, we have offices in key business hubs globally. Our Dubai team is expanding, and we’re looking for a bilingual (English & Arabic) Social Media Manager to join us on a full-time basis.

Reporting to the Social Media Director, this role will suit an ambitious and experienced social media professional who thrives in a creative and collaborative environment. The ideal candidate will have experience in the Finance and governmental sectors, with Arabic fluency and AI knowledge.

Key Tasks:

• Develop and execute social media strategies across platforms such as Facebook, Instagram, X, Threads, LinkedIn, Snapchat, and TikTok.
• Create and curate engaging, high-quality content tailored to platform-specific audiences.
• Oversee daily social media activities, including posting, commenting, and community interactions.
• Leverage AI tools to optimise workflows and improve efficiency in content creation and performance analysis.
• Monitor social media trends, audience feedback, and opportunities for brand engagement.
• Plan and produce video content, including reels and TikToks, utilising trending features and transitions.
• Analyse social media performance metrics and provide strategic insights for improvements.
• Collaborate with clients and internal teams to ensure alignment with broader marketing goals.
• Stay informed about the latest trends, tools, and best practices.
• Mentor and guide junior team members, e.g. Community Managers and Copywriters, to ensure high-quality outputs.
• Oversee the implementation of partnership and influencer campaigns, ensuring alignment with brand objectives and timelines.

Key Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in social media marketing, with minimum 2 years in an agency.
• Proven track record of working with the finance industry and/or governmental organisations.
• Fluency in English & Arabic is mandatory.
• Strong knowledge of social media platforms, analytics tools, and content creation software.
• Experience with AI tools to enhance work efficiency.
• Excellent communication, analytical, and multitasking skills.
• Creative mindset with an eye for design, trends, and performance optimisation.

Bonus Skills:

• Experience in GCC/MENA and EU markets.
• Video editing and photography expertise.
• Familiarity with Adobe Creative Suite, Canva, and other creative tools.

We are an independent marketing agency who specialise in providing Strategic Foresight to help clients explore future territories.

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