Social Media Executive

Roles and Responsibilities

• Assist the Social Media Manager in developing and implementing social media strategies for up to 5 F&B outlets, ensuring alignment with business goals and brand identity.
• Write and schedule engaging and on-brand social media captions across various platforms, including Instagram, Facebook, and more.
• Collaborate with in-house graphic designer to produce visually appealing content that resonates with our target audience.
• Monitor social media channels daily, responding to comments, messages, and engaging with the online community to foster positive interactions.
• Support the coordination and execution of social media campaigns, including paid promotions, to enhance brand visibility and engagement.
• Conduct basic competitor analysis and industry research to identify trends and opportunities for improvement in our social media practices.
• Track and report on social media performance metrics, providing insights to the Social Media Manager for continuous optimization.
• Assist with the organization of photoshoots and content creation events, ensuring all assets align with the brand’s standards.
• Stay updated on the latest social media trends, tools, and best practices to ensure our content remains innovative and effective.

Requirements
Skills, Experience & Educational Requirements

• Previous experience in social media, Digital Marketing, or Content Creation, preferably within the hospitality or F&B industry.
• Strong writing and editing skills with a keen eye for detail and a creative flair.
• Proficiency in using social media platforms such as Instagram and Facebook.
• Basic understanding of social media analytics tools and the ability to interpret data.
• Knowledge of Dubai's F&B scene is a plus.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and basic video editing skills is an advantage.

Desired Candidate Profile

1. Content Creation

• Description: The ability to create engaging, relevant, and on-brand content (text, images, videos, infographics) for various social media platforms.
• Why It’s Important: Content is the heart of social media marketing. It needs to be visually appealing, on-brand, and crafted to attract attention and engagement from the target audience.

2. Social Media Strategy Development

• Description: The ability to develop and implement social media strategies that align with business objectives.
• Why It’s Important: A well-defined strategy ensures that social media efforts are purposeful and measurable, contributing to overall marketing and brand goals.

3. Community Management

• Description: Engaging with followers, responding to comments, and building relationships with an online audience.
• Why It’s Important: Building and maintaining relationships with followers is key to fostering loyalty and engagement. A strong community can turn into brand advocates.

4. Analytics and Reporting

• Description: Proficiency in using social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights, etc.) to measure the effectiveness of campaigns and identify trends.
• Why It’s Important: Data-driven decision-making is crucial for refining strategies and improving performance. Tracking KPIs like engagement rates, reach, impressions, and conversions helps optimize future content.

5. SEO and Hashtag Optimization

• Description: Knowledge of how SEO (Search Engine Optimization) principles apply to social media, including optimizing posts with relevant keywords, hashtags, and trends to improve visibility.
• Why It’s Important: Effective SEO and hashtag use help increase organic reach and ensure that content is discoverable by the right audience.

6. Trend Monitoring and Adaptation

• Description: Keeping up with the latest trends, viral content, and new features on social platforms, and using them creatively in campaigns.
• Why It’s Important: Staying on top of trends ensures that content remains relevant and fresh, which can significantly boost engagement and brand visibility.

7. Brand Voice and Messaging

• Description: The ability to maintain a consistent and authentic brand voice across all social media platforms.
• Why It’s Important: A consistent voice ensures that the brand is recognizable and that messaging resonates with the target audience. It helps create a cohesive brand identity.

8. Paid Social Media Campaigns

• Description: Experience in setting up, running, and optimizing paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and Google Ads.
• Why It’s Important: Paid campaigns are often necessary to increase reach, drive traffic, and achieve specific business objectives. Knowing how to optimize these ads for the best ROI is essential.