Media Planner

Roles and Responsibilities

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.

Your goal will be to optimize media marketing campaigns to increase brand awareness and help achieve business goals.

Responsibilities

• Collect and analyze market data
• Identify target audiences and understand their behavior and habits
• Determine the best media outlet mix for our campaigns
• Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• Allocate budgets and monitor costs
• Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
• Evaluate the success of media strategies and campaigns

Requirements

• Proven experience as a Media Planner; experience in digital media is preferred
• Broad knowledge of media channels
• Familiarity with campaign evaluation metrics and media buying
• Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
• Excellent communication and teamwork skills
• An analytical mind with an aptitude for statistics and math
• Strong decision-making skills
• BSc/BA in Marketing, Business Administration or similar field

Desired Candidate Profile

• Analytical Skills: Ability to analyze data and market research to identify target audiences and assess media performance.
• Strategic Thinking: Developing effective media strategies that align with client objectives and maximize reach and engagement.
• Communication Skills: Strong verbal and written communication for presenting ideas and collaborating with clients, creative teams, and media vendors.
• Negotiation Skills: Ability to negotiate rates and placements with media outlets to optimize budgets and achieve desired outcomes.
• Attention to Detail: Ensuring accuracy in media plans, schedules, and budgets to prevent costly errors.
• Technical Proficiency: Familiarity with media planning tools and software for tracking and analyzing campaign performance.
• Creativity: Developing innovative ideas for media placements that stand out and resonate with target audiences.
• Time Management: Managing multiple projects and deadlines effectively in a fast-paced environment.
• Knowledge of Media Channels: Understanding various media platforms, including digital, print, broadcast, and social media, and their respective audiences.
• Continuous Learning: Staying updated on industry trends, emerging media technologies, and changes in consumer behavior.